Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Their content generates 8 times more engagement than content shared by corporate accounts. Creating valuable thought leadership content starts with identifying your unique perspective and expertise.

Brand 78

Brand Branding Leadership Corporate 78

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. PRSA and PRSSA were among the partners in this year’s report.

Corporate 145

Corporate Report Survey Employee 145

PRSay

MARCH 7, 2025

This level of clarity in corporate communication requires careful planning and precise execution. Matthew Caiola is the North America CEO of 5WPR and the leader of its corporate, technology and digital divisions. Under his leadership, 5WPR has been named one of Inc.

Corporate 88

Corporate Leadership Communications Strategy 88

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 They dont want to hear PR spin, corporate-speak, or false promises. These pressing questions require strategic, actionable responses. In contrast, consumers love it when brands feel real and authentic.

Trends 97

Trends Brand Branding Publicity 97

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is more important than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 157

SEO Corporate Blogging Storytelling 157

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

DECEMBER 19, 2024

She later joined her sister Jean Schoonover at the Madison Avenue agency, Dudley-Anderson-Yutzy (D-A-Y). This decision led to the departure of all but two male agency leaders, who took their corporate clients with them. In 1989, Hunter reinvented her career at age 62 and founded the eponymous agency known as HUNTER.

Ethics 78

Ethics Agency Journalism Leadership 78

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The text was stiff and corporate.

B2B 109

B2B Leadership Marketing Blogging 109

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Media Training 195

Media Training Training Crisis Communications Reputation 195

Stern + Associates

MARCH 25, 2025

After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. Were incredibly proud and grateful to bring this track record to VVK.

Leadership 62

Leadership Creativity Groups Corporate 62

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

FEBRUARY 3, 2025

According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready. This team should include representatives from PR, legal, operations, and executive leadership.

Reputation 78

Reputation Brand Branding Crisis 78

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 99

Corporate Airlines How To Crisis 99

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MAY 13, 2022

Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. Previously, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes and Eli Lilly. Don’t give up if you’ve been focusing on large agencies or major corporations.

Nonprofit 147

Nonprofit Internal International Corporate 147

Axia PR

JANUARY 5, 2021

Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

Leadership 118

Leadership Advertising Advertising Corporate 118

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. A valued counselor.

Leadership 158

Leadership Automotive Employee Corporate 158

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Thought leadership content is persuasive. They also valued posts written by independent bloggers, rating them more credible than corporate blog content.

SEO 227

SEO Agency Reputation Policies 227

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. The downside?

Media 243

Media Analysis Measurement Advertising 243

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 183

Energy Journalism Leadership Meeting 183

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

Deirdre Breakenridge

SEPTEMBER 12, 2016

In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how to know if executive coaching is right for them. This is a far-too-common occurrence in our business, particularly on the agency side. and at satisfying clients and building the business.

Leadership 0

Leadership Corporate Agency Communications 0

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205