ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

DECEMBER 3, 2024

The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Here are five areas to consider when pitching international media. .

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Without it, there’s nothing to track or pitch. You’ll often hear B2B PR agencies promise to make key executives “thought leaders.”

B2B 278

B2B Leadership Survey Data 278

Flack's Revenge

MARCH 24, 2023

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. The pitch said: Using data from the U.S.

B2B 240

B2B Nonprofit Small Business Google 240

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. PR agency staff are often busy with multiple clients, so getting other work out of the way while staffing an interview could seem tempting. But how to ensure the interview goes well? Pay attention during the interview.

Interviews 308

Interviews Media Retail Course 308

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Melissa Agnes

AUGUST 5, 2014

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company.

Marketing 228

Marketing Case Study Airlines Course 228

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

Culpwrit

DECEMBER 4, 2023

By Jack Keich New business is the lifeblood of the public relations industry, and many professionals will tell you that there is nothing more exciting than winning.

Pitching 105

Pitching Course Agency Industry 105

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. But the last thing any brand wants to do is beat media over the head with non-news.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. Get more media pitching knowledge from Smart here. Do you think that reporter paid attention the next time she emailed or called him?

Pitching 116

Pitching Transportation Report Travel 116

The Hoffman Agency

MARCH 4, 2025

Tight deadlines, the complex semiconductor industry, and the delicate dance of client-agency communication constantly kept me on my toes. Whether it was pitching journalists and hearing crickets for weeks or stumbling through the first client call I had to speak on, every challenge taught me something new.

Course 36

Course Leadership Construction International 36

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John was good enough to answer our “three questions from a PR agency” for this post. What is one thing every PR person should know about pitching Westchester Magazine? John Turiano.

Agency 120

Agency Real Estate Pitching Local 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” Of course, this was easier said than done. Exclaiming, “Shay, this is perfect!

Pitching 110

Pitching Television Newspapers Financial 110

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Your PR agency or communications department needs to spend the time to research the bloggers and journalists on your consideration list. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Fuzzy goals. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. Magazine story.

Media 212

Media Pitching Report Interviews 212

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”.

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The first is thinking a PR agency can work miracles. The first is thinking a PR agency can work miracles.

Pitching 174

Pitching Enterprise Exercises Agency 174