ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Improve client comms – Throughout a PR agency career, no two clients will be the same. Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. Probably overcoming a misguided definition of success. How can they overcome it?

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee International 133

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Mike Falkow is the Creative Director of Meritus Media Inc. It’s often used to talk about “cleaning up Google results”.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Resources 102

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 166

Agency Creativity Brand Branding 166

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. See our earlier article on how PR agencies set budgets and billing. It’s important to have a clear definition of success at the outset. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. There’s no one-size-fits-all definition of success, so set goals backed by data. The agency is headquartered in Fayetteville, Arkansas, with offices in Chicago and New York City.

Consumer 243

Consumer Branding Brand How To 243

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Today, competition for attention can be fierce. Alison is based in Austin, TX. Connect with her on LinkedIn.

Publicity 224

Publicity Real Estate Nonprofit Television 224

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Instead, she said her brand’s ad agency was producing a “million-dollar campaign,” and the company’s existing content was just being used by the PR department. This example is the definition of taking shortcuts.

Facebook 0

Facebook Marketing Journalism Creativity 0

Shift Communications

OCTOBER 24, 2014

Well, it’s definitely not secret any more (and really, was it ever?) Pledge to leave creative control in the hands of the Instagrammers – it’s better that way for both parties, for reasons explained above. We’re talking “all-expenses paid trips to Iceland” levels of incredible. So what are we left with?

Instagram 152

Instagram Advertising Advertising Social Media 152

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. How To Win It.

How To 120

How To Agency Creativity Pitching 120

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. The reason?

Viral 154

Viral How To Advertising Advertising 154

Shift Communications

NOVEMBER 6, 2014

The thing is, you can’t schedule creativity. A diary or a journal is, by definition, a daily written record of things – news, happenings, ideas, thoughts, opinions, questions, you name it. moment in which a creative solution emerges. You might find that your blog content gets a creativity boost. Marketing Analyst.

Journalism 142

Journalism Marketing Writing Creativity 142

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Definitely a good follow for those looking for TV insights especially given the rise of CTV. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

Cision

MARCH 10, 2016

As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Definitely our focus on strategy. I think the biggest challenge is achieving true integration across all of their agencies. Curiosity is the foundation of creativity.

Creativity 120

Creativity Agency Content Marketing International 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. This type of creative, highly effective activity makes a splash.

Branding 196

Branding Brand Reddit B2B 196

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. The most skilled among us push creative limits to come up with new content ideas for the mindboggling media options out there. Here’s a look at some. Harnessed hypercreativity.

Creativity 120

Creativity Course Meeting Technology 120

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. As a data-driven agency, we focus our efforts in concrete evidence and research. It’s definitely an exercise in prioritization.

Agency 60

Agency Apparel Pitching Creativity 60

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. I always want to represent brands that will positively reflect back onto my brand or agency. Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Cision

APRIL 14, 2017

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. maybe not do all the heavy reading but definitely willing to hunker in and keep learning. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms? Have solid and relevant connections.

Agency 71

Agency Healthcare Interviews Creativity 71

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156