Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Flack's Revenge

FEBRUARY 25, 2020

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). Below I list a few examples, including ones I’ve covered before.

Agency 177

Agency Industry Marketing Creativity 177

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

Government 35

Government Agency Consumer Agriculture 35

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Example of video recognition technology. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment.

Training 399

Training Video Analysis Data 399

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. For example, in crisis situations, it may be beneficial to look at your analytics to see the impact and results that a crisis has on those searching for your company and looking at your website. In Matt’s words, the current attitude is one where “marketing owns measurement.”

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. DEI becomes mission-critical. There are no more excuses.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). What are Good Examples?

Storytelling 117

Storytelling Examples B2B Chemicals 117

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. A platform like Facebook, for example, may not be a fit for a business audience, but that can only be determined through demographic data. The B2B landscape is changing, especially for technology brands. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. For companies that are looking to promote products or services in towns or cities, there are plenty of valuable and creative marketing options that can attract people’s attention.

Creativity 88

Creativity Strategy Marketing Infographics 88

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Guest post by Crenshaw Communications intern, Jordan Farbowitz . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach. How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) For example, connect an automotive brand to pet safety in cars or link a property client to trends seen in popular TV shows like Bridgerton. Takeaway 5. Do you have any additional suggestions?

Creativity 90

Creativity How To Automotive LinkedIn 90

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM.

Media 221

Media Measurement Analysis Television 221

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut. An agency should have determined this before they ever meet with a potential PR partner, and obviously that person should be in the room. Can you offer an example of a creative strategy?

B2B 159

B2B Agency Creativity Meeting 159

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, brands could create a video that shows how to create a certain hairstyle using a product. Those types can be more engaging and memorable than written reviews.

Creativity 88

Creativity Video Social Media Education 88

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach. How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

PRSay

DECEMBER 10, 2021

For example, this week, Ford Motor Co. In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. The agency accommodated the feedback in ways that align with its business goals. Many companies are, once again, delaying office-opening plans.

Employee 193

Employee Policies Agency Study 193

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They can get consumers to nurture virtual mouths, battle cavities and collect virtual floss picks for example.

Creativity 78

Creativity How To Storytelling Consumer 78

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Here’s a personal example.

Creativity 150

Creativity Trends Technology Agency 150

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200