Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Some of these additional pieces can include things like custom icon sets, exercises and styles for messaging, illustrations, and photography styles.

Creativity 59

Creativity Agency Branding Brand 59

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Some of these additional pieces can include things like custom icon sets, exercises and styles for messaging, illustrations, and photography styles.

Creativity 52

Creativity Agency Branding Brand 52

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Many also look for over-the-top creativity or that unique “something.” Keep in mind the agency and individual awards as well. These are two terrific ways to showcase an agency or an individual’s career progress. ” Do prioritize. And we don’t mean just a spreadsheet of titles and due dates.

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. This is mine. Lockdown is the antidote to the human condition.

Energy 177

Energy Survey Exercises Creativity 177

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 182

How To Employee Survey Exercises 182

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives.

Financial 148

Financial Employee Leadership Training 148

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

APRIL 14, 2017

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem.

Reputation 177

Reputation Measurement Exercises Pitching 177

The Resolution Blog

FEBRUARY 14, 2016

If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Don’t worry if you are not super rich or a London agency, a little goes far, it just needs to be sincere. Do you value your account execs and juniors the amount you should? Listen to their ideas.

Training 120

Training Pitching Exercises Creativity 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. As a data-driven agency, we focus our efforts in concrete evidence and research. It’s definitely an exercise in prioritization.

Agency 60

Agency Apparel Pitching Creativity 60

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 156

Journalism Public Affairs Ethics Technology 156

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. Management. Automation – 51.7%

Publicity 111

Publicity Survey Measurement Community 111

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

International 120

International Internal Exercises Ethics 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. it can exercise some control over who chooses to write about and how they portray the brand. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) In the case of a lawyer, you pay for their time. In PR it’s the same. Now, don’t mistake me. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Buchanan PR

DECEMBER 12, 2024

What, may I ask, does the student learn from this exercise? A creative assignment that intercepts us in a place where were already spending a lot of time, and requires patience and thoughtfulness in building a relationship, is likely to get our attention. What are the financial prospects of someone in this field? Thats true.

Interviews 52

Interviews Enterprise Exercises Course 52

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time.

Creativity 56

Creativity Marketing Social Media Course 56

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. At the very least, it’s a fun and enlightening exercise. The app is based on the theory that we work best 25 minutes on and five minutes off. Just set the timer and go about your business.

Tools 168

Tools Pinterest Exercises Social Media 168

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 99

Survey Marketing Exercises Study 99

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Who they are, that their interests, needs, and pain points might be, and more.

Education 78

Education Infographics Case Study Exercises 78

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. The big move is towards “digital PR.” Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

5W PR

JANUARY 22, 2024

Budget control Paid advertising services allow businesses ͏to exercise precise cont͏rol over their budgets. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Dove did a great job reaching their target audience through innovative and creative videos. Podcasts are very popular, since they are easy to create and people can listen to them while commuting, exercising or doing household chores.

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute? Talk to Us !

eBook 76

eBook Exercises Employee SEO 76