Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic.

Industry 78

Industry Guidelines Marketing Creativity 78

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. Time and again, we’ve found that campaigns which rely more on the influencer’s creative ability — and less on stating specific brand-speak — perform better.

Branding 128

Branding Brand Guidelines Creativity 128

5W PR

NOVEMBER 29, 2024

The delicate balance between promoting products while ensuring public health and safety has led to stringent guidelines and restrictions. Navigating this complex regulatory landscape requires a deep understanding of the specific laws and guidelines applicable to the target market.

Advertising 78

Advertising Advertising Guidelines Television 78

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act.

Advertising 78

Advertising Advertising Ethics Local 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life.

Agency 60

Agency Creativity Infographics eBook 60

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. If you work for a brand or agency, you too must disclose when sharing any posts relating to your employer’s products or clients.

Social Media 92

Social Media Guidelines Media Handbook 92

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Despite my decades of driving experience, I’m no expert on road signs, so I reached out to a few people in my home state of Pennsylvania who are well-qualified to address the FHWA’s new guidelines.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91

Agency Trends Marketing Survey 91

Wildfire

NOVEMBER 29, 2018

And as Ritson has argued before, a brief to an agency is not something you can do at the last minute — and it starts way before you actually put pen to paper. He actually believes that the state of briefing communications agencies is so bad in his experience that he recommends marketers go on a course to learn how do it properly.

Agency 56

Agency How To Course Creativity 56

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Brands must be careful when giving guidelines to influencers on what to say to avoid overly branded content. Konnect Agency is here to help you navigate the wild world of YouTube — and all social media channels appropriate for your brand! Why YouTube?

YouTube 98

YouTube Branding Brand How To 98

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. One agency sued an influencer recently for failing to live up to his/her end of the contract. We’ve seen scores of articles about best practices, tips and case studies.

Marketing 98

Marketing Case Study Guidelines Instagram 98

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. Having an agency partner who can effectively build out a campaign is key.

Marketing 74

Marketing Guidelines Agency Creativity 74

5W PR

OCTOBER 3, 2024

As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales. Navigating this complex ecosystem can be challenging, and public relations is pivotal in helping brands leverage influencer partnerships effectively. 

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. Just make sure influencers do follow FTC guidelines. But influencer marketing strategy has a new creative- and performance-driven look.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team. Tell me if the following scenario sounds eerily familiar. Learn–and teach others–how to shoot on an iPhone.

Video 113

Video Guidelines Advertising Advertising 113

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Listen to what they have to say and follow the guidelines they set out. Keep it simple, keep it clear and compelling, and follow their guidelines.

Guidelines 88

Guidelines Creativity Report Writing 88

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 189

Writing Communications Marketing B2B 189

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 140

Analysis Tools SMB Software 140

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Barokas

JUNE 7, 2019

In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Cision

AUGUST 11, 2016

When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to agencies. Creativity Unbound. Bryan Eisenberg.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Hoffman Agency

AUGUST 27, 2020

My time as an intern at The Hoffman Agency has been a fantastic experience! This project stood out to me, because the client gave me and the team full creative control, and the folks were really fun to work with. One of the things that The Hoffman Agency has taught me is consistency along brand lines.

Internal 68

Internal International Guidelines Agency 68