Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

5W PR

MARCH 26, 2025

Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage. The post Digital PR Strategies for Lifestyle Event Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Working with an influencer agency is also one of the fastest ways to connect with well-established people who get heard due to their massive followings. . Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. For instance, Tom added, “ Traditional PR agencies can charge higher monthly fees, depending on the brand’s desired objectives. She has a traditional PR background but now owns a digital PR agency. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right titles and experience levels, but the right personalities as well. Starring roles for an agency team.

Agency 136

Agency Analytics Creativity Social Media 136

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Retail 62

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. It was creative. In my agency role, I noticed that budgets were slashed and positions were cut, but the scope of work expanded.

Survey 120

Survey Print Creativity Energy 120

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life.

Digital PR 71

Digital PR SEO Agency Pitching 71

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. Can you tell us what accounts for a less-than-successful experience with a PR pro?

Print 136

Print Interviews Pitching Meeting 136

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. But it’s often simply because the company is unprepared for the opportunity. But that’s just the beginning. Prepping for Press.

Media 199

Media Interviews YouTube Advertising 199

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life.

Agency 60

Agency Creativity Infographics eBook 60

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. At times, it’s a matter of linking a brand to a seasonal opportunity. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? Up until February this year I led a communications team at a digital marketing agency. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 5 Hypermodernity. 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. I always want to represent brands that will positively reflect back onto my brand or agency. Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 154

Employee Print Writing Survey 154

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. As a data-driven agency, we focus our efforts in concrete evidence and research. I chose this path because I didn’t want my days to be the same.

Agency 60

Agency Apparel Pitching Creativity 60

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching. Schedule Time to Connect.

Agency 52

Agency Print Pitching Product Launch 52

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Nova Halliwell is a communications professional living in New York City. .

Print 120

Print Interviews Pitching Conference 120

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 107

Marketing Newspapers Print Corporate 107

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum.

Travel 120

Travel Agriculture Tourism Internal 120

Shift Communications

SEPTEMBER 18, 2017

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. What Would PR Do? Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Cision

AUGUST 7, 2015

Just as I was feeling confident about my career path, two managers gave me some very candid advice: “If you want to work in PR, you need to get agency experience.”. That sentiment may not be shared by everyone in this industry, but few will deny that agency experience carries a fair amount of professional respect. The money will come.

Tourism 120

Tourism Television Print Pitching 120

Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

Sword and the Script

JUNE 25, 2019

3) You’ve worked both on the agency and the client side in PR. They wanted print coverage and would regularly frame and display significant coverage. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. 4) What hasn’t changed about PR?

Branding 128

Branding Brand Reputation Corporate 128

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

JUNE 25, 2024

Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms. In contrast, Adeena Fried and Ashley Barton emphasized that PR agencies working across multiple clients typically offer a broad spectrum of services, sometimes across various industries.

Industry 78

Industry Publicity Groups Print 78