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Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Yet with so much talk, why is public relations still so… well, white?

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

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Behind the Headlines with Marian Salzman

Cision

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. I have never met a seminar I didn’t want to cherry-pick—i.e., Today’s PR agencies are not just press-release-creation machines — in fact, conventional releases are very last year (or two).

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The Essential Elements of an Effective Pitch

Shift Communications

One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Be creative and visual. cta] The post The Essential Elements of an Effective Pitch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Be clear and precise. Mairin McCabe.

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

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Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Looking for a content marketing agency partner that can both bring. creative ideas and execute them? Two is the new five. It’s a good way to stay on top of things. You can subscribe here. Give our services a try.

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