Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

Storytelling 115

Storytelling Examples B2B Chemicals 115

Agility PR Solutions

JUNE 16, 2024

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done.

B2B 114

B2B Study Storytelling Strategy 114

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. Talk to Us!

Storytelling 60

Storytelling Creativity B2B Film 60

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

Storytelling 106

Storytelling B2B Creativity Technology 106

5W PR

SEPTEMBER 16, 2024

Creative Storytelling : We differentiate our clients in a crowded market through innovative storytelling. They consistently exceed expectations and are a truly collaborative, creative, organized, and reliable team. Ready to elevate your holiday strategy? Let’s connect and make this season your best yet!

Retail 78

Retail Case Study Storytelling Creativity 78

5W PR

AUGUST 26, 2024

Their ability to connect with audiences on a personal level renders them invaluable allies for influencer agencies and public relations professionals. Authentic storytelling Successful influencer collaborations are rooted in authentic storytelling.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media International Internal 78

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

Creativity 120

Creativity SEO Mobile Journalism 120

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency Internal International Storytelling 68

5W PR

AUGUST 30, 2024

Gone are the days when PR was solely about creativity and storytelling. While creativity remains crucial, today’s PR campaigns are increasingly data-driven. The post The Future of PR Webinar Recap: Emerging Trends and the Changing Landscape appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 26, 2024

Authentic storytelling Influencers excel at storytelling. This form of storytelling creates a deeper connection with the audience and enhances the brand’s social media presence. Providing creative freedom Allow influencers creative freedom to showcase the brand authentically.

Social Media 78

Social Media Media Storytelling Creativity 78

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

5W PR

AUGUST 2, 2024

Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. Partnering with an influencer breathes life into a brand with engaging reviews, tutorials, social media posts, or creative storytelling.

Branding 78

Branding Brand Advertising Advertising 78

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. as a producer, a video producer, I was a storyteller.

Storytelling 130

Storytelling Airlines Film Energy 130

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. About Barbara Rozgonyi, Creative Visionary. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. It lacks that creative thought. You’ve been involved in some very important and controversial issues.

Ethics 70

Ethics Storytelling Communications Training 70

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Who they are, that their interests, needs, and pain points might be, and more.

Education 78

Education Infographics Case Study Exercises 78

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Why not now? Why not you?

Creativity 60

Creativity Writing Skype Travel 60

5W PR

SEPTEMBER 4, 2024

Creative Storytelling : Parents are overwhelmed with information during the back-to-school season, making it crucial to stand out with storytelling that connects on an emotional level.

Survey 78

Survey Storytelling Financial Crisis Management 78

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. First designing and programming the initial product.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. We work well together.

Creativity 98

Creativity Policies Mobile Storytelling 98

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. It requires agility, and keeps me thinking creatively. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. No one day is alike.

Agency 146

Agency Pitching Training Meeting 146

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147