5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Traditional media like newspapers, magazines, radio, and television can sometimes be useful.

Video 78

Video How To Marketing Television 78

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

Axia PR

AUGUST 3, 2021

Guest: John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Television 112

Television Marketing Creativity Video 112

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Newspapers and television are for old people.

Pitching 79

Pitching Agency Creativity Guidelines 79

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

JULY 2, 2019

Be creative. Creativity is key! What happened on television last night? Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Branding 141

Branding Brand Insurance Insurance 141

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. But it’s often simply because the company is unprepared for the opportunity. But that’s just the beginning. Prepping for Press.

Media 199

Media Interviews YouTube Advertising 199

Buzzstream

NOVEMBER 19, 2024

Tom Hemingway, Senior PR Strategist at Ride Shotgun echoed a similar cost consideration: A purely SEO-focused approach for a digital PR agency might cost a client anywhere between £4,000 and £20,000 a month, depending on the activities involved. She has a traditional PR background but now owns a digital PR agency.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), What did you find most valuable about your time on the agency side?

Sports 113

Sports Travel Television Journalism 113

PRSay

NOVEMBER 15, 2019

Your team may not have blockbuster movies at its disposal, but without the ability to create your own original content, you’ll be spending money just to acquire what a group of creatives could already have been producing for you. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 160

Analytics Television Banking Data 160

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? who trusts your team of talented creatives to do their jobs and achieve results. It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL. Keep your content varied and interesting.

Television 112

Television Writing Video Storytelling 112

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Cision

AUGUST 7, 2015

Just as I was feeling confident about my career path, two managers gave me some very candid advice: “If you want to work in PR, you need to get agency experience.”. That sentiment may not be shared by everyone in this industry, but few will deny that agency experience carries a fair amount of professional respect. The money will come.

Tourism 120

Tourism Television Print Pitching 120

5W PR

OCTOBER 18, 2018

Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model. In this climate, we can expect the pendulum to swing back towards creativity in the coming year. Streaming TV vs. Cable TV.

Advertising 89

Advertising Advertising B2B Creativity 89

Polaris

APRIL 7, 2015

Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. However, length can vary depending on the creative concept. Use the same footage to create content for television, as well as online and social platforms.

Video 100

Video Branding Brand Content Marketing 100

Sword and the Script

MAY 11, 2019

The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising. For Hotel.com: A television “ad was measured with scores varying over the months from an ABX Index of 85 to 91 – which is a large enough change to be statistically significant.

Study 162

Study Media Relations Media B2B 162

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Get creative and don ’ t be afraid to pay. You now have a different, more exciting challenge.

Pitching 120

Pitching How To Instagram YouTube 120

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. A serendipitous moment: Naming the agency.

Meeting 105

Meeting Training Study Film 105

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad.

Instagram 120

Instagram Examples Branding Brand 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 107

Marketing Newspapers Print Corporate 107

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. That is fair and right.

Marketing 78

Marketing Government Advertising Advertising 78

5W PR

AUGUST 26, 2019

So with a bit of extra effort and creativity, businesses can improve their engagement rates on the content they’ve worked so hard to create. As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This can include the number of times an article is shared on social media, or the number of people who see a television segment. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

Beyond PR

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. Brands today are built on social. They also need amplification.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Shift Communications

MARCH 24, 2015

While you probably best know him as George Costanza from Seinfeld , Alexander is an accomplished actor on the stage, as well as in movies and on television. Second, the formula almost reads like a strategic or creative brief in the development of a campaign or project. And that just might get you a standing ovation. Scott Monty.

Storytelling 60

Storytelling Television Strategy Creativity 60

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

Solo PR Pro

JUNE 14, 2022

Jen attended DePauw University, where she originally wanted to be a television news producer. I learned a ton—there was no money, so I learned to be creative,” Jen explains. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs.

Meeting 81

Meeting Radio Travel Television 81

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

Transportation 59

Transportation Film Television Education 59

The Hoffman Agency

AUGUST 4, 2023

In fact, nearly all my peers had their sights set on film, television or music. The magic and creativity that first intrigued me faded, replaced with technicalities and monotony. Still, as much fun as it was, I craved something more creative than writing “for loops” to hash and crack passwords.

Film 36

Film Television Creativity Course 36

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70