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The Power of PR in Corporate Communications: Enhancing Your Company’s Image

5W PR

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130
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The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Crisis Communications. Social Media & Community Management.

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Why PR is Critical in Times of Crisis

5W PR

In crisis management , PR assumes a pivotal role. Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage.

Crisis 78
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Managing PR During a Ransomware Attack: A Strategic Communications Guide

5W PR

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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How to Turn a PR Crisis into a Brand Opportunity

5W PR

Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. In a crisis, time is of the essence.

Crisis 78
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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Crafting Your Crisis Communication Strategy When crisis strikes, your response must be immediate, accurate, and appropriate for each communication channel.