5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Ronn Torossian

MARCH 9, 2020

With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market. The post Role of PR in Crisis Management appeared first on.

Crisis Management 248

Crisis Management Crisis Employee Social Media 248

Ronn Torossian

DECEMBER 4, 2020

The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make the right decisions during that crisis.

Crisis Communications 195

Crisis Communications Crisis Communications Employee 195

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Cision

AUGUST 30, 2016

Yet, this is our world today and our “new normal” as communicators and crisis management teams. Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. And, that they are fully briefed on their role within your crisis plan. Keep your eyes peeled. Update the contact list.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Crisis Communications. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Buzzstream

APRIL 1, 2020

To be very clear: if you are an agency or even a sole proprietor, whether or not you’ve been immediately impacted by the Covid-19 crisis, we strongly recommend you make yourself aware of these programs. . Here is an overview of the specific programs and benefits available to agencies and sole proprietors. Quick Assistance.

Financial 131

Financial Agency Crisis Small Business 131

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter. Take a look at Dorothy’s seven tips to crisis-proof your brand.

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Successful crisis management requires preparation, monitoring, and swift action. PR teams need established response protocols and clear communication channels.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.

Reputation 78

Reputation Brand Branding Crisis 78

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Crisis Communications. Managing PR Agencies.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Social Media Crisis Reputation 385

5W PR

JANUARY 26, 2025

Effective crisis response protocols should center stakeholder needs and reflect organizational values, emphasizing transparent communication, concrete action steps, and ongoing dialogue with affected communities. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.

Strategy 78

Strategy Brand Branding Employee 78

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. Understand issue vs. crisis.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. It’s time to face the music. Within minutes he posted a video to the web.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

5W PR

FEBRUARY 11, 2025

Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors.

Brand 78

Brand Branding Viral Training 78

Ronn Torossian

MAY 6, 2016

Security breaches not only put the brand and its employees at risk, but also the customers and clients, which the company serves. The post Crisis Communications: Preparing for a Cyber Attack appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This affects the brand’s reputation and its ability to inspire trust.

Crisis Communications 150

Crisis Communications Crisis Communications Employee 150

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Panelists’ opinions varied on whether CEOs should serve as spokespeople during the COVID-19 crisis.

Agency 117

Agency Crisis Communications Consumer 117

Ronn Torossian

MARCH 22, 2025

Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.

Analysis 195

Analysis Corporate Communications Crisis Management 195

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Employee evangelists are made, not born. A Reason to Speak.

Employee 75

Employee Crisis Corporate Social Media 75

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Employee Crisis 199

ImPRessions - Crenshaw Communications

JUNE 3, 2020

We also pledge to learn more about issues affecting the African-American community in our country and encourage our employees, like-minded friends, and our community to do the same. The good news is that client companies have led the way and the agency community has made a commitment to reversing our lack of diversity. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

Offleash

APRIL 10, 2020

We operate within a specialized community of entrepreneurs, executives, venture capitalists, reporters, analysts, influencers, and agency partners. The COVID-19 crisis, however, is bringing greater appreciation of how interconnected we all truly are. As an agency, we’re also being mindful of our own employees and each other.

Crisis 111

Crisis Enterprise Community Employee 111

5W PR

NOVEMBER 21, 2024

Then, there’s crisis management, where engaged customers appreciate the brand’s transparency and empathy. Employee advocacy can help in generating brand ambassadors. Employee advocacy can help in generating brand ambassadors. Engaged and passionate employees serving as powerful brand ambassadors.

Brand 78

Brand Branding Storytelling Employee 78

Stephen Waddington

JUNE 30, 2020

Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. Lockdown inequality Employees have managed home working alongside the competing priorities of home schooling, children, parents and partners. We’ve been forced to stay at home and work during a crisis.

Crisis 125

Crisis Employee Creativity Education 125

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. To show leadership during a serious crisis situation. It’s not always about crisis management. Photo by Foto Sushi on Unsplash.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. The unauthorized disclosure of private information is particularly tricky in crisis management terms. Have a digital media policy.

Privacy 120

Privacy Crisis Policies How To 120

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Employees have customer contact, and virtually everyone talks about the organization where they work with others. Prioritize your targets.

Strategy 265

Strategy How To Resources Employee 265

5W PR

APRIL 10, 2025

PR teams can support internal education through: Training Programs Regular training sessions help employees understand export control basics and their role in maintaining compliance. PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113