Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Internal Communications. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter.

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

NOVEMBER 29, 2024

However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.

Airlines 78

Airlines Marketing Travel Policies 78

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. How to position your agency as a social media influencer.

Conference 228

Conference Social Media Crisis Crisis Management 228

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. These days, customer relations is public relations, especially for high-growth DTC brands.

Customer Service 156

Customer Service Employee Reputation Leadership 156

5W PR

MARCH 13, 2025

The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The most resilient organizations view crisis management not as a one-time event but as an ongoing process of preparation, response, and learning.

Crisis 78

Crisis Examples Industry Crisis Management 78

Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. Even the most minor customer service-related errors can turn into massive problems that get media and public attention. Each needs […].

Crisis 195

Crisis How To Customer Service Company 195

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Clients hire agencies for their ability to do heavy-lifting as well as their expertise. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Client relations are not customer service. cta] The post PR Service or Customer Service?

Customer Service 60

Customer Service Course Internal International 60

Melissa Agnes

JULY 2, 2014

In an excellent blog post on customer service , Derek Sivers describes the type of scene you’d see in a move, where a character “is saying something nasty or secret, and then realizes their microphone is on, so they immediately straighten up, correct themselves, and say the publicly-acceptable thing instead.”

Reputation 250

Reputation Print Customer Service Creativity 250

5W PR

NOVEMBER 12, 2024

Reach out to customers proactively, whether to offer support, share updates, or celebrate milestones.  Ensure timely and effective responses to customer inquiries and issues. Anticipate Anticipate customer needs and offer solutions before problems arise. Equip

Product Launch 78

Product Launch B2B Industry Case Study 78

Rock the Status Quo

JANUARY 22, 2015

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!

Agency 100

Agency Survey Customer Service Engineering 100

5W PR

JANUARY 18, 2025

Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. The post How to Turn a PR Crisis into a Brand Opportunity appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Branding Brand How To 78

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Choose team members who demonstrate good judgment and stay calm under pressure.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising. Photo Credit: Forbes.

Reputation 137

Reputation Branding Brand Customer Service 137

5W PR

NOVEMBER 27, 2024

Prioritizing Customer Experience Exceptional customer service is paramount for attracting and retaining visitors. Train the staff to provide personalized service and go the extra mile to exceed expectations. This not only benefits the casino but also contributes to the overall vibrancy of the destination.

How To 78

How To Marketing Hotels Local 78

Onclusive

APRIL 5, 2018

A big factor for why my team switched over from our previous media monitoring tool Meltwater, was AirPR’s excellent customer service, swift action in incorporating customers’ feedback into their roadmap and having the ability to track attribution for articles.”- Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Ronn Torossian

NOVEMBER 16, 2022

On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. The post Responding to Public Criticism appeared first on.

Publicity 195

Publicity Customer Service Crisis Social Media 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

Ronn Torossian

JULY 19, 2017

There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Good customer service builds brand loyalty, but great customer service lets … READ MORE ».

Hotels 150

Hotels Customer Service Blogging Brand 150

Cision

AUGUST 30, 2016

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Having spent most of her 20-plus year career agency side, Carol Klimas has worked on everything from a Papal visit to angry protesters. Don’t shy away from the dark stuff.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

5W PR

MARCH 7, 2025

Chatbots and AI-Driven Customer Service Modern fitness brands use AI-powered chatbots to provide 24/7 customer support while gathering valuable marketing insights. The post The Role Of AI In Wellness And Fitness Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing System Data Analytics 78

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). Sometimes it means consulting with an agency or freelancer. David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency. Figure out what form it’s going to take (list, quiz, meme, podcast?).

Analytics 200

Analytics Energy Google Customer Service 200

5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. The post Managing Toy Safety Communication: A Strategic PR Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Education Consumer Guidelines 78

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

5W PR

MARCH 16, 2025

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

Privacy 78

Privacy Marketing Advertising Advertising 78

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Rock the Status Quo

JULY 30, 2014

But one thing I do know is that if pre-planning is an issue within your department, organization or agency, there is an even larger problem to address… because it typically signifies a reactive culture, instead of proactive. ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?”

Measurement 219

Measurement Customer Service Analytics Leadership 219

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Mindful Marketing

MARCH 4, 2016

But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. There are a lot of subtleties to a client/agency relationship that can also make or break an account. No agency is perfect. Don’t over e-mail.

Agency 50

Agency Customer Service Analytics Retail 50

Buzzstream

DECEMBER 6, 2024

Id say overall their customer service is also a standout for me. Its founder, Dan Griffiths, told me, The service is currently free of charge for American and Canadian requests. Response Source is an effective journalist enquiry system for most larger sized agencies. So, its best to contact them for a price.

Case Study 116

Case Study Pitching B2B Tools 116

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

Shift Communications

NOVEMBER 25, 2014

Open up your CRM and find the 10 customers who are most like the customers you want to have. Maybe they’re absolutely amazing whenever they call into customer service. Whatever constitutes your idea of “best customer”, gather up a list of 10 of them. Maybe they give back as much as they buy.

How To 147

How To Advertising Advertising Customer Service 147

Shift Communications

MAY 22, 2017

A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. As a simple example, predictive analytics tell businesses what they need, when, and where. Public relations will be impacted by data science in several ways.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

FEBRUARY 17, 2025

Rebuilding Relationships with Customers and Stakeholders Rebuilding trust requires more than just words; businesses must take tangible actions to demonstrate their commitment to customers and stakeholders. Engaging Directly with Customers Direct engagement with customers can help rebuild relationships.

Crisis 78

Crisis Branding Brand Case Study 78