PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. How many active qualified leads are in the existing pipeline? What makes our company unique in the market? Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Beyond PR

AUGUST 31, 2016

Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. While content strategy has always been important, more brands are waking up to how important it is. The same is true for your customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Ken Jacobs. Kristie Aylett. Wouldn''t you like to be in her kitchen?

Social Media 40

Social Media Media Community Web 40

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Here’s how to make the switch to Disqus. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Not sure how to organize and strategize on your lead generation?

Marketing 40

Marketing Tools Report Data 40

Buzzstream

JULY 10, 2024

With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We started looking at how to use PR to build clients links. How can we potentially start to measure relevancy?

Digital PR 98

Digital PR SEO Google Travel 98

MaccaPR

OCTOBER 14, 2015

First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. If you need tips on how to create a strong image, check out this HubSpot guide or MaccaPR post on graphic tips for non-designers. Top topics included hiring , customer service and professional development tips.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 191

Marketing Content Marketing Data Social Media 191

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

OCTOBER 27, 2020

That’s a message I heard over and over again on a call earlier this month with CEO Gregory Galant and Vanessa Hannay who leads customer success for the company. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Click any image for higher resolution.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one.

Tools 158

Tools Media Software Analysis 158

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. It’s how to do it and how to not do it.

Internal 62

Internal International Digital PR Course 62

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Contact Information] – Press Release Examples From Around the Web Here are some more press releases found in the wild. You should be able to find this information in a press kit already.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

MAY 23, 2017

Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency. Expect easy-to-understand how-tos, step-by-step instructions and more. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Buzzstream

FEBRUARY 9, 2024

John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. How to Pitch: Pitching infographics is all about the connection to the site. You can search your industry + calculator for starters.

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. I’m locking myself in my room and not leaving until I figure out how to use my Tumblr. When did you last ask customers to send you images of your product in use?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. Citing the democratizing effect of social media on the web, a mantra that “ everyone owns social media ” emerged a few years ago. Product announcements.

Survey 60

Survey Corporate Social Media Media 60

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. But in fact it is just as likely to work in our favour as it is against.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman. Creativity is back.

Social Media 92

Social Media Marketing Media Creativity 92