Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. The model can be used to generate press releases, product descriptions, and other types of marketing materials quickly and easily. There’s no question that it could change the way we work.

Automotive 81

Automotive Training Customer Service Data 81

Shift Communications

AUGUST 24, 2016

However described, PR and Marketing is awash is data. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data could uncover underperformance in key areas or significant blind spots that PR and Marketing “should” have identified.

Data 60

Data Marketing System Google 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion are connected by mobile phone. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” It’s mobile-friendly too. market yet, but they aiming to make it competitive.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Cision

APRIL 5, 2016

I started a part-time position at Z100 entering my junior year of college, working for the marketing and promotions department. What I like most… It’s a tie between building relationships with your clients, agency partners, reporters, etc. When I completed my first press trip, I was 22 and at my first agency job out of college.

Sports 120

Sports Industry Customer Service Travel 120

Shift Communications

JUNE 20, 2018

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Software 76

Software Tools Data Technology 76

Waxing UnLyrical

FEBRUARY 24, 2016

Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Shift Communications

JUNE 30, 2015

This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. All of these can give you insights into what has (or has not) worked and signals of the market conversations you need to tap into.

B2B 60

B2B Analytics Google B2C 60

Stephen Waddington

NOVEMBER 19, 2017

Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Buzzstream

FEBRUARY 9, 2024

California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. We’d be thrilled if you shared it with your readers if you’re interested. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Journalistics

MARCH 24, 2015

Content marketing? Influence marketing? User generated content or influencer marketing-generated content may be more valuable. Some of it will be developed in house, some will get kicked over to the agencies, and some will be created through mobilizing influencer networks and users to create content.

Strategy 72

Strategy How To Measurement Analytics 72

Bad Pitch Blog

JUNE 5, 2006

HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog. It took five emails from one agency, despite my request to Michael Ingalls to only send me news relevant to my blog''s focus. Here’s an overview of the spam blasted at my Yahoo! It didn''t work.)

Publicity 40

Publicity Wireless Web Pitching 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Perhaps when I suggested that all AT&T mobile plans would now include free antidepressants & rage therapy kits. We signed with our very own fake PR agency, @ HeishmanFlill. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit.

Wireless 74

Wireless Twitter Writing Measurement 74