5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 12, 2025

Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

APRIL 3, 2025

Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. Ethical considerations should shape how organizations collect and use data, deploy AI systems, and engage on social platforms. Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response.

Ethics 78

Ethics Leadership Crisis Training 78

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice. Older users and those living alone are the ones most concerned over what happens to their data.

Privacy 199

Privacy Retail Google Travel 199

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

The best privacy crisis is the one that doesn’t happen, of course. You’re only as secure as your weakest link, as shown by the data security scandals brought on by trusted contractors like Edward Snowden or, more recently, Harold Martin. Have a digital media policy. Screen vendors and contractors.

Privacy 120

Privacy Crisis Policies How To 120

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . This would allow for targeting based on interests, rather than a user’s personal identifying data.

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

DECEMBER 3, 2024

Personalized marketing automation with the help of a SaaS digital marketing agency offers a powerful solution to enhance customer loyalty, satisfaction, and overall business growth. Leverage Customer Data Gather information about customer behavior, preferences, and interactions with the product. Track key metrics (e.g.,

How To 78

How To Marketing Privacy Data 78

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

JANUARY 12, 2025

It offers a sustainable income stream, but its success hinges on a delicate balance between maximizing profit and preserving a positive user experience, which is why its best to work with an app marketing agency to handle everything else. Implementing cooldown periods between ads can significantly improve user experience.

Advertising 78

Advertising Advertising Ethics Mobile 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

FEBRUARY 5, 2025

Owned media provides valuable data about your audience’s interests and behaviors. This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. Campaign Monitor data shows that email marketing delivers an average ROI of $42 for every $1 spent.

Brand 78

Brand Branding Media Journalism 78

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Right to access : EU citizens may request any and all data that a company has stored about them, free of charge. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. 84% told Forrester that coping with the loss of data will be a critical or high priority for them. Other Concerns.

Data 88

Data Privacy Survey Policies 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup.

Technology 246

Technology Company Banking Education 246

5W PR

MARCH 22, 2025

These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity. The post Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Working with Regulatory Bodies Close coordination with the FDA and other relevant agencies ensures compliant recall management.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Is all PR basically the same? The day-to-day work can also be different.

Privacy 149

Privacy Technology B2B Course 149

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. David Olson is senior vice president at Brandpoint , a content-first digital marketing agency that has partnered with the PR industry for the past 25 years.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Are you on Twitter? This seems like a dumb question.

B2B 159

B2B Apparel Product Launch Agency 159

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. YouTube analytics added a new ‘First 24 hour’ data metric. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients.

Report 182

Report Policies Survey Ethics 182

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Is all PR basically the same? The day-to-day work can also be different.

Privacy 120

Privacy Technology B2B Course 120

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data? To coincide with Ethics Month, she wrote an article for the September issue of Strategies & Tactics titled “ Using Data Ethically to Inform PR Strategies.”

Ethics 60

Ethics Data Privacy Publicity 60

Ishmael's Corner

FEBRUARY 26, 2019

The post How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I like the whooshing sound they make as.more.

Media Relations 64

Media Relations Data Agency Storytelling 64

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.

How To 198

How To Instagram Social Media LinkedIn 198

Wadds Inc.

MAY 17, 2023

This is consistent with data published by ICCO in March. It’s a surprising data point. The issue is compounded by tightening budgets within agencies and communication teams. Security, privacy, and disinformation are cited as the primary concerns. A quarter said that they will never use AI tools.

Publicity 141

Publicity Case Study Privacy Ethics 141

Contently - Strategy

APRIL 14, 2021

So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). a search marketing agency. states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. His current beat is breaking news, trends, and controversies affecting marketers, agencies, and platforms.

Twitter 177

Twitter Advertising Advertising Report 177

ReimaginePR

APRIL 25, 2015

By undermining Canada’s reputation for data security, the legislation will force many businesses to host their online presence elsewhere, such as in the European Union which has stronger data security safeguards. Do Canadians need laws to deal with terrorism? But this law isn’t that bill.

Government 120

Government Privacy Internal International 120

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Quick copy polishing and captivating headline generation.

Analysis 173

Analysis Tools SMB Software 173