ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Media relations deals with the news environment, which is by definition unpredictable. With better expectations-setting, PR can be less stressful for those of us on the agency or corporate side.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

5W PR

OCTOBER 20, 2023

Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field. Cultural marketing agencies specialize in helping brands connect with diverse audiences. Definition & Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

APRIL 21, 2021

People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story.

Report 361

Report How To Pitching Banking 361

5W PR

JANUARY 12, 2025

As clean beauty continues to gain momentum, brands must navigate a complex landscape of regulations and evolving consumer expectations to successfully market their products, best done with the help of a beauty marketing agency. While there’s no universally accepted definition of clean beauty, the core principles remain consistent.

Consumer 78

Consumer Chemicals Marketing Ethics 78

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

PR in High Definition

NOVEMBER 22, 2024

By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics. To use AI responsibly, it’s crucial to verify its outputs, especially when dealing with data or claims that require factual accuracy.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! Awards produced by U.S. based pubs Digiday and AdExchanger are actually global. By the same token, U.K. The ones where everybody wins don’t hold much legitimate PR value.

B2B 295

B2B Industry Company Case Study 295

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Improve client comms – Throughout a PR agency career, no two clients will be the same. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . On the agency side, PR people juggle several accounts at once and sometimes things are pushed down on the priority list.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. By contrast, those who transition to remote work definitely feel the change in their environment and pace of work. I won’t say it’s simple, but it’s definitely possible.

How To 309

How To Meeting Travel Employee 309

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. Probably overcoming a misguided definition of success. How can they overcome it?

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Interviews 102

Melissa Agnes

OCTOBER 16, 2014

Several attempts at creating a “code of conduct” for emergency managers have produced the IAEM Certified Emergency Manager (CEM) designation, the Principles of Emergency Management, including a definition, mission and vision. There are commonly held broad definitions of professions. In conclusion.

Education 270

Education Government Policies Wikipedia 270

Buzzstream

DECEMBER 4, 2024

Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life. What is it like moving from agency to in-house? So I definitely have had that. Victoria: Yeah. It’s crazy. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Agility PR Solutions

AUGUST 17, 2023

And since public relations agencies are businesses, both private and public, that definitely applies to them. The importance of client relationships to PR agencies is a close second. Looking out for themselves is the primary priority of businesses, both private and public.

Employee 78

Employee Agency Publicity 78

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s all interesting, if not definitive. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. It’s also occasionally controversial.

Study 234

Study Course SEO B2B 234

Deirdre Breakenridge

MAY 30, 2019

What’s your definition of leadership? For 10 years, his firm has helped agencies grow and manage a business, improve client service and relationships, and enhance staff performance. Our community will also learn the importance of observing the leaders in an organization (regardless of their titles). About Ken Jacobs.

Leadership 236

Leadership Community Energy Blogging 236

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services. So yeah, that definitely helps.

Strategy 62

Strategy SEO Banking Pitching 62

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I I actually traded jobs for a year to get an understanding of the other side.

Banking 199

Banking Marketing Measurement Meeting 199

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. CEOs and celebrities don’t care about definitions. They care about being successful, he says.

Trends 157

Trends Publicity Marketing Case Study 157

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 166

Agency Creativity Branding Brand 166

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Recognize the difference and never stop learning.

Sports 245

Sports Agency Creativity Industry 245

Ishmael's Corner

FEBRUARY 8, 2021

Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight.

Strategy 182

Strategy Storytelling Examples Communications 182

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: New York City, New York.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

JANUARY 22, 2021

The definition of “employee” expands. Valerie Di Maria is principal at the10company , a strategic marketing and communications agency. Internal communication goes beyond the employee. In the work-from-home environment, companies will put greater emphasis on including family members in considerations and communications.

Trends 187

Trends Communications Skype Employee 187

Agility PR Solutions

JANUARY 2, 2020

The PR industry just got going on its self-analysis, and while we’ve definitely made strides in attention, we still have a long way to go. Even so, agency […]. This year, many industries shined a critical spotlight on diversity and inclusion. The industry is ahead of others in that women are highly represented in its workforce.

Analysis 117

Analysis Industry Agency Publicity 117

Prowly

FEBRUARY 20, 2025

For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms.

SEO 104

SEO Analytics Tools Google 104

Konnect Agency

MARCH 19, 2025

If youre browsing Instacart for groceries or searching Amazon for a specific product, a well-placed ad can be the nudge that converts a potential sale into a definite one. The post Retail Advertising: Why Amazon & Instacart Are Changing The Game appeared first on Konnect Agency. billion in U.S. market share.

Retail 52

Retail Advertising Advertising Consumer 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. See our earlier article on how PR agencies set budgets and billing. It’s important to have a clear definition of success at the outset. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178