5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., . • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

International 62

International Internal Digital PR Course 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services.

Strategy 62

Strategy SEO Banking Pitching 62

Buzzstream

JULY 10, 2024

Over the years, this tactic has grown in popularity as SEOs and agencies have built private Slack communities, Facebook groups, and other networks to essentially “trade” backlinks. For instance, we link to Ahrefs in a lot of our posts because it is an integral tool for link builders and digital PRs.

SEO 117

SEO Guidelines Banking Google 117

prTini

AUGUST 20, 2014

Plenty of agencies offer traditional and digital PR services. the decision was far less difficult than I thought it would be, because I had a solid frame of reference and clear-cut guidelines. So, what makes Geben different? It’s the “house rules” we’ve created and play by. Interestingly. It is what it is.

Guidelines 70

Guidelines Financial Digital PR International 70

Buzzstream

JANUARY 22, 2025

I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. So you’re in link building agency. Jasper Morris: Sure.

Engineering 62

Engineering SEO How To Google 62

5W PR

JANUARY 26, 2021

This begins with a set of guidelines that clearly lay out the brand’s voice strategy, objectives, goals, and action steps and is distributed to everyone who submits and publishes on the brand’s different platforms. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance.

Tools 73

Tools Marketing Advertising Advertising 73

Buzzstream

AUGUST 7, 2024

But before that, he worked at an agency. Before moving to BuzzStream, I only worked at agencies, minus a brief in-house job with limited dev involvement. So, we talked about the unique issues that arise when an agency can’t speak the language. 00:13:47 – Do you set guidelines and goals before testing?

SEO 62

SEO Company Engineering System 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. What is a hero campaign?

Digital PR 71

Digital PR Data SEO Strategy 71

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Just Hitting Numbers Many agencies, consultants, and in-house SEOs are accountable for a set number of links each month, quarter, or year. Not so fast. I’ll get into this later as well. Can You Buy a High-End News Link?

SEO 62

SEO Google Digital PR Analysis 62

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Our Top Picks: PR pros should always keep an eye out for marketing tips. PRNEWS Blog.

Blogging 68

Blogging Resources Education Creativity 68

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Each is based on my years of experience with agencies like Siege Media and The Grit Group. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Steven Brownlie of Reach Creator , an outreach agency for digital and SEO agencies, also started an end-to-end content creation process using ChatGPT for a post about surviving the AI Apocolypse.

Tools 62

Tools Pitching Google Writing 62

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. However, reactive PR is incredibly useful for landing high-quality news links.

Google 71

Google Infographics Pitching Resources 71

Prohibition

FEBRUARY 25, 2020

It’s really important to remember that it’s just as much the brands responsibility as the influencers to ensure that these guidelines are followed as there can be consequences from the ASA if not. Social media influencers are growing rapidly .

Marketing 62

Marketing Advertising Advertising B2C 62

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Many will often have pitching guidelines in their Twitter bios or Gorkana notes, so it’s worth checking those first to avoid wasting their time and yours.

Writing 71

Writing Pitching Study Data 71

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Think of BuzzStream as a CRM for journalists.

Construction 62

Construction How To Media Google 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site.

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Buzzstream

FEBRUARY 20, 2025

Vince: So if I were to talk to pretty much every digital PR guest that’s come on here. There are other people who are maybe working with an agency that’s doing it. Should I be buying links or should I be going to an agency to scale this? I think most people are using a service or an agency.

SEO 77

SEO Google Local Engineering 77

Buzzstream

DECEMBER 18, 2024

Here are the six major events shaping the shift from link building to PR. Google and Yahoo Email Guidelines When was it? I believe data-driven digital PR campaigns are a great way to get your brand into the LLMs. February 1, 2024 What was it? These short answers appear mainly for informational queries above the SERP.

SEO 62

SEO Google Analysis Web 62

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. PR turns to real-time data I see PR evolving into more real-time data-driven strategy with growing channels like LinkedIn, podcasts, Substack, and even Patreon. ” ~ Bob Geller | President and Partner | Fusion PR 26.

Marketing 216

Marketing Content Marketing Data Pitching 216