Prowly

FEBRUARY 18, 2025

MANAGE YOUR PR CAMPAIGNS WITH PROWLY #4 Use multiple channels Some of the most famous PR campaigns became popular through sheer power of presence. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more.

Examples 104

Examples How To Product Launch Print 104

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

JUNE 27, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The vast array of diverse media channels allows PR campaigns to geo-target and communicate at multiple levels.

Meeting 90

Meeting Print Marketing Local 90

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. A digital media kit also gives complete control over the media that journalists will use in their coverage of a brand. Create compelling visuals that illustrate a brand’s narrative and make the company more appealing.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database.

Media 62

Media Reddit Digital PR Tools 62

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Doctor Spin

JANUARY 8, 2022

The Generational Disconnect in PR. Organisations are left with impossible choices with many new digital industries and specialisations. Having truckloads of agencies adds complexity and kills ROI. Digital PR specialists must share what they do, how they do it, and why. What should an organisation do? The outcome?

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

The Generational Disconnect in PR. With many new digital industries and specialisations, organisations are left with impossible choices. Having truckloads of agencies adds complexity and kills ROI. Digital PR specialists must share what they do, how they do it, and why. What should an organisation do? The outcome?

Industry 52

Industry Web Wikipedia Education 52

ZudePR

SEPTEMBER 8, 2015

If I really like a post, I print it out, highlight the best bits, and make notes in the margin. Print them off. The post Last Night a Blog Post Changed My Life appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I bookmark and save them in an intricate folder system. In that order.

Blogging 75

Blogging Print System Sports 75

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Internet engagement is rising, with 89.1% of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

MARCH 12, 2025

I met Amanda Walls , the founder/director of digital marketing agency Cedarwood Digital , at BrightonSEO last year, where we participated in a panel discussion. Any former journalist who has leaped into digital PR immediately gets my attention. So our role came up at an SEO agency. We do a lot of filming.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Prohibition

FEBRUARY 25, 2020

With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising. This again reinforces the trust between them and the consumer. Profitability is a clear reason that influencer marketing has grown up.

Marketing 62

Marketing Advertising Advertising B2C 62

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Kanban board by FINN.

How To 60

How To Software System Employee 60

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. .

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. And I got that into the Brighton Argus in print.

Pitching 62

Pitching Energy Journalism Newspapers 62

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

ZudePR

MAY 17, 2016

What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs. Print it out. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. You won’t find all the answers in this 750-word blog post. But it’s a start. Here are three top tips. #1:

How To 60

How To Tools Writing Viral 60

ZudePR

MAY 22, 2018

Mark them when you print off your document, then run a ctrl f and sub in alternatives. The post #SelfPub – Part 3: The RESET Style Guide appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Watch for them. Every writer has his or her favourite phrases, which grate on the reader. Headteacher.

Writing 95

Writing Google Comparison Government 95

ZudePR

DECEMBER 30, 2016

Hot off the printed press. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. All 160 episodes since July 2014. Jab Jab, right hook. The man’s crushing it. I don’t know what’s more impressive. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MARCH 22, 2018

H: What about the print quality? L: H ow would I fit it in around client work (I own and run a Glasgow PR consultancy )? Before going to sleep by 22:00 latest, I made sure that everything was ready to smooth my way out of the door in the morning, including clothes, anything I needed to print out, and any reference books I needed. *

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Prowly

MARCH 6, 2025

Looking for a secret weapon used by many public relations specialists and agencies? Consider high PR link building. A good PR agency or in-house team knows that having a line or two from a C-level executive or expert in the field can make or break an article or press release.

Strategy 104

Strategy SEO Engineering Data 104

Buzzstream

APRIL 9, 2025

But the actual kind of news story that this announcement has happened would more likely be covered in-house or by the news agency. I used to when I was agency-side, but I would always find myself going more towards their bio or the journalist’s bio to see if there’s any connection I could make there, sports fans or whatever.

Pitching 62

Pitching Journalism Instagram SEO 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. What would you say?

Digital PR 62

Digital PR SEO Pitching Strategy 62