Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however.

SEO 144

SEO Strategy Branding Brand 144

PR 20/20

DECEMBER 14, 2022

This is a common question we hear as an inbound marketing agency. We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. How to write an effective content edit. Our answer? Monitored for large images and videos.

SEO 52

SEO Google Engineering eBook 52

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Share her content.

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. The final option was to start building high quality links by writing useful content that interested others.

SEO 100

SEO eBook Google Engineering 100

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company? The answer is – yes!

Media 89

Media eBook Survey Travel 89

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Public Relations Sydney

DECEMBER 14, 2014

Conduct research to find specific journalists, what they write about and their reporting styles. Do you have a suggestion for how to write a subject line to get a journalist’s attention? Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Pitching 96

Pitching eBook Writing Newspapers 96

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. It’s free, why not give it a go now?

Tools 137

Tools Publicity Measurement SEO 137

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. I’m writing this text now in Hemingway. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done.

eBook 68

eBook Engineering Case Study Tools 68

Public Relations Sydney

NOVEMBER 9, 2014

It is conducted with the intention that a journalist will then write a favourable story about their experience. This industry thrives on experiences, and journalists can help these businesses to meet or exceed client expectations about a region, venue or package by writing about their experiences.

Tourism 72

Tourism Media Hotels eBook 72

Public Relations Sydney

SEPTEMBER 14, 2014

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. A media kit is a document containing information about your business, product or event.

Media 95

Media eBook Interviews Writing 95

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content Marketing 49

Content Marketing Marketing Branding Brand 49

Cision

JUNE 6, 2017

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Marketing 239

Marketing Television Handbook Web 239

Public Relations Sydney

OCTOBER 26, 2014

Keep it short Write your key messages as short sentences. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips download our free PR eBook by clicking the button below.

How To 76

How To eBook Radio Print 76

Public Relations Sydney

OCTOBER 19, 2014

This is just as important as writing the media pitch itself. You make more friends with honey than vinegar; journalists have deadlines to meet so take that into account when talking to them on the phone or writing a follow up email. For more great tips download our free PR eBook by clicking the button below.

Pitching 91

Pitching How To Media eBook 91

Solo PR Pro

OCTOBER 7, 2014

While forward-looking clients (primarily at PR agencies) embraced the benefits of working with experienced and flexible outside counsel, other colleagues still had trouble perceiving indies as anything but dilettantes trying to make a few bucks on the side. How did you handle? Let us know in the comments!

eBook 76

eBook Financial Study Small Business 76

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Roetzer’s Marketing AI Institute helps marketers understand, pilot and scale AI, while his agency, PR 20/20, was HubSpot’s first agency partner.

How To 59

How To Marketing Enterprise Data 59

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey.

Measurement 75

Measurement Tools Journalism eBook 75

Public Relations Sydney

JANUARY 26, 2015

But before you start writing that email or dialling a journalist’s number, think about what it is you are pitching and how to make it appealing to the journalist. You should also read the publications you want to be quoted in, in order to understand the style of the publication and the different journalists who write for it.

Pitching 40

Pitching Media Writing eBook 40

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. Journalists will be more likely to write a story about the charity if they have someone to interview and quote in the story.

Case Study 90

Case Study How To Study Pitching 90

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Write my first eBook and read MORE! Agency Life' Everyone’s busy. Everyone’s doing the best they can to get by. Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50

PR Conversations

OCTOBER 19, 2014

Toni has now published his ‘biased memoirs’ entitled glow worms - which can be downloaded free as an ebook from [link] , with a request to donate to the Cordoba Initiative – or as a paperback via Lulu. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.

Automotive 97

Automotive eBook Exercises Writing 97

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: Associated Press Stylebook . 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! For solo professionals who want to extend their capabilities while remaining a solo firm, or for those who need extra help on their way to becoming a larger agency, working with subcontractors can be a smart strategic move.

eBook 40

eBook Creativity Twitter Tools 40

Public Relations Sydney

JANUARY 12, 2015

Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Pitching 40

Pitching How To eBook Blogging 40

Public Relations Sydney

NOVEMBER 16, 2014

Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career. Striking up a relationship with a seasoned journalist is also beneficial due to their extensive network and influence.

Local 90

Local Social Media eBook Meeting 90

Solo PR Pro

AUGUST 4, 2015

Buy some legal pads to write out your consulting ideas? It’s crucial to become informed on the various types of contracts and arrangements that can come up whether you’re working directly for a client or sub-contracting under another consultant or agency. Solo PR Pro’s free “ Get It In Writing! Receipt in the folder!

Insurance 40

Insurance Insurance Financial eBook 40

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 34% said ebooks. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. It takes an average of 4 hours to write in 2022.

B2B 114

B2B Marketing Survey Software 114

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. But press release writing is specific, it’s something you have to get right in order to make an impact. Write Your Press Release in the Right Format.

Writing 66

Writing SEO Google Local 66

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. Do you want to be better organized in your blogging? Use your time more effectively?

Content Marketing 154

Content Marketing Blogging Marketing eBook 154

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Ebooks and guides Ebooks are longer-form digital assets that are less technical than whitepapers and more in-depth than blog posts. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Marketing Agency. Want to learn Ann’s writing rules for PR? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120