PRSay

SEPTEMBER 10, 2020

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 137

Ethics Policies Guidelines Employee 137

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The first is thinking a PR agency can work miracles. When they fail, it can be costly, both in dollars and momentum lost.

Pitching 174

Pitching Enterprise Exercises Agency 174

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives.

Financial 148

Financial Employee Leadership Training 148

Offleash

DECEMBER 11, 2017

A lot, actually, as we’ve learned during our agency’s renaming exercise. It’s equally a branding exercise and an emotional one, like naming a child. The name served us well for a long time and I’m proud that we grew into the successful agency we are today. That’s why we are now Offleash , an agency unbound by convention.

Agency 68

Agency Exercises Employee Company 68

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Publicity 175

Publicity Survey Pitching Creativity 175

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. Candidly having been in the trenches in-house and on the agency side – good luck with that!

Case Study 146

Case Study Study Company B2B 146

ImPRessions - Crenshaw Communications

JUNE 28, 2017

This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. We all act as reporters looking for effective client and agency stories with some emotional impact. We recommend creating a storybank of your own.

Airlines 147

Airlines Insurance Insurance Exercises 147

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification.

Exercises 97

Exercises Software Employee Training 97

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? This is a significant power that has real resonance with PR agencies. One thing to contemplate with regard to client/agency incomplete contracts is who gets the power to make the future decisions.

Publicity 120

Publicity Product Launch Construction Exercises 120

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. The best part?

Internal 120

Internal International Exercises Ethics 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” And, one of the best things about The Muse? ” Learn to play here. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Hoffman Agency

MARCH 30, 2021

With the people I manage, trust is exercised by providing the necessary guidance and support on the front end of a task and then letting them run with it — making it their own and bringing a new perspective. At Hoffman, employees are trusted, making them feel safe and confident — all of which enable a strong sense of ownership.

Agency 69

Agency Exercises Employee Ethics 69

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

PRSay

SEPTEMBER 14, 2017

Independent practitioner, corporate spokesperson, agency account executive. I would propose an alternative: Exercise bravery in silence. Entertainment, technology, manufacturing, nonprofit. New professional, mid-level manager, senior practitioner. Silence is scary.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PRSay

JULY 5, 2023

In our case, we have several employees who rotate as our AIM so it was really just a matter of checking the calendar and knowing who to text. After a morning of introductions and learning more about what a JIC is and how we can best prepare ourselves to be part of one, we were split into groups for an afternoon exercise.

Exercises 88

Exercises Public Affairs Conference Education 88

Shift Communications

DECEMBER 6, 2021

The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key. Employees and clients expect to see results from promises made in 2020.

Communications 78

Communications Employee Financial Community 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JANUARY 2, 2018

In fact, most C-Level executives do as well , according to a study by NetLine Corporation and MarketingSherpa: “C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%. Can your agency bring big ideas and execute? Give our services a try.

eBook 76

eBook Exercises Employee SEO 76

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. It was a great exercise very early in my career. And years later I’m like, it was fascinating.

Ethics 106

Ethics Data Training Agency 106

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. I wasn’t sure I mustered the same level of skill as my esteemed agency peers. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 97

Ethics Radio Education Exercises 97

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. Some predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary, on average. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 3) lack of employee experience (25%). Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

B2B 148

B2B Marketing Survey Software 148

5W PR

DECEMBER 14, 2023

Tabletop exercises can help simulate real incidents and prepare employees for effective responses. The post Navigating the New SEC Cybersecurity Rules: What Companies Need to Know appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Update protocols and familiarize leaders with their roles.

Company 78

Company Government Enterprise Exercises 78

Stephen Waddington

MAY 15, 2019

High performing organisations recognise the need to support employees in managing mental health and wellbeing but individuals must also take personal responsibility. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Policies 60

Policies Insurance Insurance Employee 60

5W PR

NOVEMBER 11, 2019

In its earlier days, Facebook shared a lot of data with its employees and held an employee hackathon. There was very little cost to conduct the exercise not to mention those employees who came up with the idea of incorporating a “like” button, chat and timeline.

Data 68

Data Telecommunications Infographics Retail 68

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. As it turned out, it was a fairly straightforward exercise. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

Enterprise 52

Enterprise Agency Meeting Exercises 52

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. We have 130,000 employees.

Internal 68

Internal International Conference Public Affairs 68

Solo PR Pro

JUNE 14, 2022

She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. Jen’s agency specializes in working with small- to medium-sized businesses, especially ones where she feels she can fill a gap and make a difference. Sharing her knowledge.

Meeting 81

Meeting Radio Travel Television 81

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. The effect this has had is to require a major change in approach for most PR agencies and in-house teams. There are opportunities out there though, but only for those that have adapted well enough.

Exercises 71

Exercises Employee Social Media Communications 71

Shift Communications

DECEMBER 17, 2015

It’s also safe to say that the average B2B or B2C client doesn’t have this credibility and trying to manufacture it in a pitch is a lethal risk to not only the client but to the agency behind the email. After this exercise, it’s always good to draft the comment or review what the client had in mind, and then run through the checklist again.

Exercises 60

Exercises B2C Report Pitching 60

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Stephen Waddington

MAY 7, 2019

The PRCA Census is a must-read benchmarking exercise of the public relations industry in the UK. Overworked and underpaid Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. There’s much to celebrate but also some disappointing news.

Industry 60

Industry Survey Analysis Exercises 60

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. Which brings me back to that Hydro One Employee who intruded on a reporter’s workspace. She wouldn’t.As Famous men are asked the real questions.

Report 120

Report System Leadership Exercises 120