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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. Set Clear Objectives And KPIs .

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Tips on Mastering Internal Corporate Communications

Ronn Torossian

Internal corporate communication is essential for a successful organization. It brings teams together, aligns employees with the company’s mission, and ensures everyone is working toward common goals. It ensures that all […] The post Tips on Mastering Internal Corporate Communications appeared first on.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Media Training.

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. The stakes rise for employee engagement. Livestream goes mainstream.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Talented employees are attracted to a standout workplace experience. That wasn’t always the case. Today, employer branding is a business imperative.

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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Pay promptly.

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