The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. It motivates employees and managers alike and promotes a healthy and positive workplace culture. The key to this is a strengths-based attitude.

B2C 73

B2C B2B Agency Trends 73

PRSay

JUNE 24, 2024

Regarding social media, LinkedIn is the most important platform for public relations professionals (cited by 50% of respondents), surpassing X/Twitter at 16%. Most PR professionals work after hours at least one day per week, while nearly half of C-suite PR employees work after hours three or more days per week.

Study 88

Study Survey Pitching Resources 88

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains a key focus for recruitment.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. The company isn’t quite satisfied with their current agency.

Social Media 104

Social Media Media LinkedIn Facebook 104

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. In the Q2 earnings call, LinkedIn CEO Jeff Weiner made mention that they are investing more heavily in the overall user experience now, with solid financials behind them.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. With its mobile app relaunch in Q4, LinkedIn sought to repair its lackluster mobile presence. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both.

Digital PR 246

Digital PR Reputation Employee Energy 246

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media.

Media 333

Media Pitching Report B2B 333

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. It’s no longer just a professional networking site, but a social media platform in its own right. It’s no longer just a professional networking site, but a social media platform in its own right.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

Social Media 118

Social Media Brand Branding Media 118

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Employee evangelists are made, not born. Guest Post by Laurel Kennedy. A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. Do you have a large number of entry-level employees?

Analytics 60

Analytics LinkedIn How To Comparison 60

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 108

Report Publicity Marketing Pitching 108

MaccaPR

JUNE 12, 2024

What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? So what changed in the minds of candidates and employees? It’s not enough to pay employees well anymore.

Interviews 62

Interviews Brand Branding Employee 62

Communications Conversations

JULY 12, 2019

Over on LinkedIn, I’m connected to another friend– Greg Swan. Greg leads social over at Fallon. For me, that’s meant focusing on the fact that I’ve worked with more Fortune 500 clients in the last 10 years than most agencies do, instead of looking at cool projects other agencies are doing.

Social Media 79

Social Media Media Agency Measurement 79

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

Shift Communications

AUGUST 5, 2015

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone. So I was fascinated to read a Vox piece last week looking at LinkedIn Founder Reid Hoffman’s new book “The Alliance”. Embrace the Boomerang.

Employee 60

Employee Agency Training Industry 60

Shift Communications

FEBRUARY 9, 2015

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Are job seekers still using the site?

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Twitter and LinkedIn will come up again later in this post.

Survey 82

Survey Corporate Communications Financial 82

Communications Conversations

JUNE 23, 2016

For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the Twin Cities area) who block employees from accessing social media sites at work. bandwidth).

Social Media 74

Social Media Employee Media Study 74

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you.

Guidelines 60

Guidelines Social Media Media Privacy 60

PRSay

JUNE 28, 2021

My years of experience working in business development and client acquisition at global PR agencies would serve me well over the coming months. Don’t start a “full service” agency that attempts to offer everything to everyone. Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire.

LinkedIn 175

LinkedIn Crisis Agency Crisis Communications 175

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! This applies to the media also. The Most Popular Social Media Channels in Finland Youtube : 4.46

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Shift Communications

DECEMBER 6, 2022

It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. Social media is one of the most readily available platforms for executives to share thought leadership consistently and directly, without reliance on press.

Communications 78

Communications Leadership B2C LinkedIn 78

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Onclusive

JANUARY 20, 2020

In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice. Often, this delivery is via paid digital media or paid social media because they offer a good blend of scale and targeting precision.

Marketing 195

Marketing How To Measurement Advertising 195

Communications Conversations

JANUARY 15, 2019

But, the notion of the social CEO has really never taken off. I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media.

Government 74

Government Employee LinkedIn Insurance 74

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. Approach: We listen. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. PR is getting a bigger role in paid media. “PR Layoffs at internal comms platform.

Survey 154

Survey Software B2B Pitching 154