ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

MARCH 10, 2025

These programs might include: Classroom activity guides Professional development resources Student workshops Competition events For example, K’NEX Education partners with schools to provide hands-on engineering challenges that integrate their building sets into STEM curricula.

Strategy 78

Strategy Education Video Storytelling 78

Prowly

FEBRUARY 20, 2025

For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue. And here's why: Online presence meaning for agencies. And when you're in an agency, each new client makes things more complex.

SEO 104

SEO Analytics Tools Google 104

5W PR

DECEMBER 5, 2024

By harnessing the power of AI and hospitality marketing agencies , hospitality businesses can gain a competitive edge, drive revenue growth, and foster lasting customer loyalty. This enables businesses to allocate resources effectively, target the right audience segments, and measure the impact of their campaigns with precision.

How To 78

How To Marketing Trends Data 78

5W PR

NOVEMBER 27, 2024

Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate. Measuring and Analyzing To measure the effectiveness of the overall marketing efforts, track key metrics such as website traffic, social media engagement, and customer satisfaction.

How To 78

How To Marketing Hotels Local 78

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. That means creating high-quality content that is informative, engaging, and relevant to the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. This includes website traffic, which measures the number of visitors to the game’s website.

Video 78

Video How To Marketing Television 78

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s no secret that people do what’s measured and rewarded. If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. And why is that?

Agency 109

Agency Automotive Engineering Education 109

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program.

Measurement 182

Measurement Agency Advertising Advertising 182

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. Ensure the content is optimized for search engines to improve visibility and attract organic traffic. Provide tutorials, tips, and strategies related to the game.

Video 78

Video Trends Marketing Advertising 78

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. Staff turnover. Scheduling difficulties.

Agency 159

Agency Meeting Measurement Construction 159

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. If you are a search engine optimization professional, you know this. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? Duh… but wait. It’s the obvious choice. But what does it pull up? But what does it pull up?

Agency 100

Agency Survey Customer Service Engineering 100

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Use it here. It’s a no-brainer.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. The Challenge. Corporate PR budgets grew only 2.6%

Industry 113

Industry Measurement SEO Corporate 113

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Optimized for search engine algorithms. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. This trend will only accelerate as search engines become ever more intelligent. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Trends 161

Trends Publicity SEO Advertising 161

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. So, all things considered, DA is a pretty good measure of quality, in my experience. People search for answers and search engines try to suggest links that will be useful.

Google 156

Google Banking Engineering Web 156

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Here’s what he had to say: “The penalties against an organization for manipulating — or hiring someone to manipulate — search engine results could be severe.

SEO 124

SEO Engineering Crisis Crisis Management 124

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Search Engine Roundtable. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Given that, ignoring or dismissing it seems massively flawed.” Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. The Challenge. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. The Challenge. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

Presspage

SEPTEMBER 1, 2017

However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement. It is by far not an accepted format for search engines. Does not allow for measurement / analytics. Although the PDF is an excellent format for many uses, its use for modern day PR is very limited.

SEO 95

SEO Engineering Measurement Mobile 95

Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us.

Trends 150

Trends Publicity Data-Driven PR Government 150

ReimaginePR

JUNE 15, 2020

Well, consider your business type and the kind of marketing materials you use: for example, a travel agency uses a lot of photos, videos, and other visual collaterals to market their services. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e.

Social Media 177

Social Media Brand Branding Marketing 177

The Resolution Blog

MAY 11, 2018

A guide to SEO in PR’ Webinar recording covers: What Search Engine Optimisation is Why URL links in PR coverage affect SEO How SEO compares to Paid Search How PR can report on SEO Webinar originally went out live on Feb 23rd, 2018. I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’.

SEO 120

SEO eBook Data Measurement 120

Onclusive

MAY 31, 2017

At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients. One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. My first job in social media sparked a passion for data. So how can you become more data-minded?

Data 150

Data Resources Engineering Film 150

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020.

Media Relations 117

Media Relations Report Industry SEO 117

5W PR

SEPTEMBER 10, 2024

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Key Performance Marketing Channels and Their Impact Performance marketing agencies use various channels to reach and engage target audiences effectively.

Marketing 78

Marketing Engineering Advertising Advertising 78