ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 148

Software Agency Pitching Analytics 148

5W PR

JANUARY 14, 2025

Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience. Analyze their recent coverage, areas of interest, and preferred interview formats.

How To 78

How To Media Case Study Technology 78

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. The first is thinking a PR agency can work miracles. They don’t respond to me-too pitches.

Pitching 174

Pitching Enterprise Exercises Agency 174

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan.

Google 98

Google Data Pitching Tools 98

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Services include distribution to major search engines, news sites, a network of journalists and bloggers, multimedia support, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. .” “Refreshing!”

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Most agencies and organizations have wised up to use more contemporary KPIs that capture the true value of PR.

Measurement 182

Measurement Advertising Advertising Agency 182

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

PRSay

APRIL 19, 2021

When you combine it with earned media, however, it enhances both your expertise and your search engine results. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. She has run and grown an agency for the past 15 years. Illustration credit: pixels hunter ].

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Waxing UnLyrical

MARCH 7, 2012

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. ” See?

Pitching 75

Pitching Course Examples Engineering 75

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. Staff turnover. Scheduling difficulties.

Agency 159

Agency Meeting Measurement Construction 159

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Rent-to-own strategy. Use it here.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 78

Automotive Agency Mobile Trade Shows 78

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Here’s what he had to say: “The penalties against an organization for manipulating — or hiring someone to manipulate — search engine results could be severe.

SEO 124

SEO Engineering Crisis Crisis Management 124

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. Today, I’d like to discuss in-house versus agency life. Victoria: Yeah. It’s crazy.

Digital PR 71

Digital PR SEO Agency Pitching 71

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

APRIL 24, 2018

In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. They have packages that will help get the press you want for a fraction of the cost of a PR agency.

Agency 159

Agency Strategy Crisis Management Pitching 159

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

Wadds Inc.

MAY 17, 2023

The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. The issue is compounded by tightening budgets within agencies and communication teams. Innovation is not normative within public relations practice.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Here are six ways to do that, with an emphasis on the all-important media relations engine. Other indispensable hacks include the BreakingNews app for emerging stories, and―if budget allows―competitive monitoring engines like TrendKite. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch.

Television 120

Television Interviews Engineering Tools 120

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

The Resolution Blog

OCTOBER 7, 2015

To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? Search Engine Watch. Search Engine Land. And what about SEOs?

SEO 120

SEO Engineering Content Marketing Google 120

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to? Just anyone?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. With AI, we’re going to find more roles for people in PR agencies and inside organizations.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Shift Communications

SEPTEMBER 18, 2017

Suppose we looked at a very common data source: search engine data. I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Example: Matching Search Intent to PR. What Would PR Do? Amazon Re:Invent is that week, as is HPE Discover.

Analytics 132

Analytics Data-Driven PR Data Software 132

5W PR

NOVEMBER 27, 2018

But Don’t Stop Your Pitches. Journalists and content creators are looking for good stuff to promote or publish this time of year, and you could be the gift that keeps on giving, if you know what to pitch and to whom. Blogging is an essential search engine optimization (SEO) strategy. And you have some. Utilize Paid Search Ads.

Branding 107

Branding Brand Engineering SEO 107

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Rewrite pitches for clarity and relevance. Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. In either case, let search engines like Google help.

Study 62

Study Pitching How To Local 62