Sword and the Script

APRIL 1, 2025

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. The new integration enables brands and agencies to identify relevant influencers and content creators for news stories and announcements across platforms including Instagram, TikTok, YouTube, and podcasts, the company said in a press release.

Software 158

Software Pitching SEO Tools 158

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. The post How to Build Media Relationships in Niche Tech Verticals appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 78

How To Media Case Study Technology 78

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 259

Google Digital PR Mobile SEO 259

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. Search engine optimization (SEO) can help more people find your content online. Instead, consider hiring a press release writing and distribution agency.

Writing 102

Writing SEO Consumer Crisis 102

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. Write like they write.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Deirdre Breakenridge

FEBRUARY 5, 2015

And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Mitch says Twist Image manages three brands: Twist Image: The digital marketing agency. When he describes the brand he’ll say, “Twist Image is a digital marketing agency with one hundred plus people in two offices.”

Engineering 150

Engineering Writing Corporate Brand 150

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. Its always good to keep an eye on it, but Id look to an alternative source from this list, like Source of Sources.

Case Study 116

Case Study Pitching B2B Tools 116

Prowly

DECEMBER 11, 2024

The engine scans articles, tweets, posts, and more and automatically suggests keywords that are similar or connected to the topic in any way to make the search more thorough. For example, since On Air is a bilingual agency, the team can create media lists based on outlet location and language used.

Pitching 104

Pitching How To Media Tools 104

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? Duh… but wait. It’s the obvious choice. But what does it pull up? But what does it pull up?

Agency 100

Agency Survey Customer Service Engineering 100

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. He’s the CEO of marketing transformation agency Brilliant Noise. My suggestion would be to identify common tasks within your agency or communication team. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Web Pitching 98

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Create a halo effect for The Hoffman Agency that ultimately differentiates the Agency in new business and the recruitment of talent. It turns out that fewer than 10 percent of posts fell into the Agency-centric bucket.

Leadership 164

Leadership Blogging Storytelling SEO 164

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. .” “Refreshing!”

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

APRIL 19, 2021

When you combine it with earned media, however, it enhances both your expertise and your search engine results. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. She has run and grown an agency for the past 15 years. Just like in school, gold stars are good!

Media 199

Media Newspapers Google Energy 199

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Brand 208

Brand Branding How To SEO 208

Prowly

FEBRUARY 26, 2025

In-house teams and agencies that stay ahead know mentions are still important (and probably will be forever), but also put a lot of effort into starting movements ignited by quality content that results in target audience loyalty and engagement. Host Reddit AMAs. Build Substack newsletters. Wondering how it works in practice?

Digital PR 104

Digital PR Case Study SEO Measurement 104

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Custom audiences.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 106

SEO Engineering B2B Digital PR 106

The Resolution Blog

OCTOBER 7, 2015

To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search?

SEO 120

SEO Engineering Content Marketing Google 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Speaking opportunities are more than just getting a leader on a stage.

Leadership 170

Leadership Industry Conference Trade Shows 170

Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. A Big Idea delivered in some agency conference room likely spawned these campaigns. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing. Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

The Proactive Report

FEBRUARY 27, 2021

This is because the search engine never compromises on the one that has the problem of plagiarism. Most marketing agencies have a special focus on workers who can be involved in plagiarized writing. Most marketing agencies and individuals use plagiarism checker to know the originality of the content.

Engineering 130

Engineering Reputation Data Advertising 130

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Report 128

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94.

Google 156

Google Banking Engineering Web 156

Waxing UnLyrical

MAY 2, 2013

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Six great resources and ideas for finding keywords to write about.

Blogging 111

Blogging SEO Web Google 111

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Karlie: Writing is still key, along with planning and being organized. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc. Marci Davis is communications-practice leader at Jacobs Engineering.

Leadership 159

Leadership Conference Local International 159

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. The Challenge. Corporate-side PR. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. Recognizing that a PR agency or department must work in teams, he valued collaborators — not because they are nice (although that’s beneficial) but because they are effective. For PR professionals worldwide, Jan.

Leadership 158

Leadership Automotive Employee Corporate 158

Onclusive

MAY 31, 2017

At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients. As a PR Engineer, I’m always thinking about how I can help AirPR customers look amazing in the eyes of their bosses. My first job in social media sparked a passion for data. So how can you become more data-minded?

Data 150

Data Resources Engineering Film 150

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 126

Blogging Survey B2B Analysis 126

PR Fuel

FEBRUARY 4, 2022

However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. A press release service provider cuts you some slack in writing and distributing a press release. Sometimes, you may lack the time or the knowledge to write a press release.

Writing 105

Writing SEO Web Google 105

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98