5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

DECEMBER 29, 2024

Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices. First is data privacy and security. Ensure compliance with data privacy regulations and protect sensitive customer information.

Consumer 78

Consumer How To Privacy Data 78

5W PR

JANUARY 12, 2025

It offers a sustainable income stream, but its success hinges on a delicate balance between maximizing profit and preserving a positive user experience, which is why its best to work with an app marketing agency to handle everything else.

Advertising 78

Advertising Advertising Ethics Mobile 78

5W PR

DECEMBER 21, 2024

Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices. First is data privacy and security. Ensure compliance with data privacy regulations and protect sensitive customer information.

Consumer 78

Consumer How To Privacy Data 78

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The move resulted in the agency closing. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95

Ethics Education Internal International 95

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics.

Report 182

Report Policies Survey Ethics 182

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. David Olson is senior vice president at Brandpoint , a content-first digital marketing agency that has partnered with the PR industry for the past 25 years.

Trends 179

Trends Publicity Survey Privacy 179

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers. Trust but verify.

Analysis 173

Analysis Tools SMB Software 173

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

PRSay

APRIL 18, 2016

Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”. Tchividjian writes weekly ethics blog. . The issue is very controversial.

Ethics 60

Ethics Web Advertising Advertising 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We’ll look at ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Wadds Inc.

MAY 17, 2023

The issue is compounded by tightening budgets within agencies and communication teams. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

Healthcare 70

Healthcare Ethics Communications System 70

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 82

Agency Publicity Ethics Analysis 82

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve ” What will change for individual users. In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. The post The Importance of PR in Shaping Media and AI Perceptions appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78

Privacy Media Transportation Crisis Communications 78

NewsWhip

OCTOBER 9, 2024

Soon after, we started attracting partners from the world of marketing and PR agencies. With the advent of AI, NewsWhip can parse insights faster than ever before, and save our clients huge sums in agency fees. We take an ethical and privacy-by-design approach to our work.

Viral 78

Viral Privacy Ethics Technology 78

Remote PR Jobs

SEPTEMBER 25, 2023

What this means for your blockchain company is: hiring a pro (in-house or an agency), budgeting enough money to support their PR plan, and orienting your expectations in terms of years not weeks. Public relations law can touch on copyright law, privacy law, and ethics. Make your message easy to understand.

Strategy 100

Strategy Privacy Ethics Resources 100

5W PR

JULY 2, 2024

Navigating the ethical labyrinth of new technologies The fast development of AI raises a number of ethical and social concerns. Issues like data privacy, algorithmic bias, and job displacement require careful consideration. PR specialists anticipate these concerns and proactively address them through transparent communication.

Ethics 78

Ethics Media Privacy Analysis 78

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines Exercises 64

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. And I’m chair of the agency today. I learned the ethics challenge very early on in my career.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

SEPTEMBER 22, 2016

Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. Ethical dilemmas are rarely straightforward, especially in internal communications. We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

Ethics 60

Ethics Tourism Real Estate Privacy 60

5W PR

JULY 11, 2024

However, they also raise ethical questions about data privacy and manipulation. The post Navigating the New Media Landscape: The Importance of Media Training in the Age of AI appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Audience engagement AI analyzes audience behavior and personalizes user experiences.

Media Training 78

Media Training Training Media Privacy 78

Prohibition

SEPTEMBER 26, 2024

Many AI tools can automate influencer management by: Generating contracts Processing payments Tracking performance and baseline reporting By streamlining administrative tasks, brands and agencies can focus more on strategy and creative direction, while ensuring smooth and efficient campaign execution through AI.

Brand 62

Brand Branding Marketing Ethics 62

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding?

Privacy 82

Privacy Brand Branding YouTube 82

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. GDPR is one of the most important changes in data privacy regulations in recent years and it definitely presented itself as an added challenge to marketing teams.

Marketing 68

Marketing Policies Privacy Education 68

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 211

Writing Communications Marketing B2B 211

Landis PR

FEBRUARY 5, 2024

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

PR in High Definition

MAY 24, 2023

Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. This is a major point for those working in tech comms, as the speed of innovation is so fast that information quickly becomes outdated.

Google 62

Google Engineering Tools Privacy 62