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Creating Community Through Beauty Marketing: Building Loyalty Beyond Product

5W PR

It’s not just about selling products; it’s about building relationships and creating a brand that people truly care about, which can be achieved by working with a beauty marketing agency. Transparency about ingredients, manufacturing processes, and ethical sourcing practices further strengthens trust and loyalty.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset.

Publicity 334
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Tech Companies Concerned About Diversity — Here’s How PR Can Help

ImPRessions - Crenshaw Communications

Google’s ongoing AI ethics council controversy is another example of the AI industry’s diversity problem. Since then, the ethics council has been disbanded, and the reasoning behind the decision is even more controversial. During the RFP process, research diverse PR agencies and practitioners. Listen to your PR team.

Company 168
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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245
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The Role of PR in Transforming Consumer Finance

5W PR

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

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Exploring teaching, research, and ethical practices in influencer marketing

Karen Freberg

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students?

Ethics 46