Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. The event was the following day in Los Angeles. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 98

Media Nonprofit Pitching Analytics 98

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Securing coverage for your company during the constant barrage of current events isn’t impossible, but it does require a heightened level of self-awareness. Of course, what matters is relative.

Pitching 111

Pitching How To Guidelines Agency 111

PRSay

MAY 3, 2019

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast. It’s imperative that public relations and journalism remain equal and accountable. Nicholas E.

Publicity 148

Publicity Newspapers Journalism Energy 148

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. The event will be moderated by Philip Rebentisch, President of AMA Los Angeles. TALK TO THE LIZARD BRAIN.

How To 56

How To System B2C Training 56

Bianchi Biz Blog

OCTOBER 9, 2023

So many of my best story ideas are sparked by what I see and experience at industry events. How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. What story or stories are you most proud of?

Transportation 100

Transportation Meeting Newspapers Media 100

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 87

Software Pitching Measurement Enterprise 87

PRSay

FEBRUARY 15, 2018

On one hand, there’s a top agency exec with many mega-wins under his belt who can secure million dollar budgets for his campaigns. Get more media pitching knowledge from Michael here. Check out his Secrets of Media Relations Masters workshop or his Crafting the Perfect Pitch online course.

Media Relations 118

Media Relations Media Web Pitching 118

Sword and the Script

APRIL 6, 2021

In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 102

Media SEO Analytics Analysis 102

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Flatiron Communications

JANUARY 11, 2018

Whatever else they say they do, nearly every PR firm I know today — from the coolest-sounding digital boutiques to the global agencies owned by Omnicom, IPG and WPP – places a premium on generating news and feature stories for their clients. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv.

Communications 129

Communications Software Study Internal 129

Shift Communications

JANUARY 18, 2018

As such, I had the opportunity to attend a few events from last week’s J.P. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Don’t Just Reach Out With Pitches. Let the reporter know! Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches.

Meeting 77

Meeting Automotive Media YouTube 77

The Hoffman Agency

OCTOBER 11, 2022

While working as a communication consultant with a cloud-native SaaS product, I came across the internship program at The Hoffman Agency; I was looking forward to working in an agency environment. The pitch drafts, curation, personalization, updating media lists and blog drafting can take quite a bit of time, initially.

Internal 36

Internal International Agency Pitching 36

ImPRessions - Crenshaw Communications

MAY 31, 2016

It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. The more important set of contacts, at least among agency professionals, may be the client types who remain loyal to a PR professional even as they change careers. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role?

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Is this the start of a new business model for PR agencies and consultants? Pitching on Fridays. “We

Software 84

Software Pitching Internal International 84

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 95

Survey Industry Leadership Study 95

Shift Communications

JANUARY 28, 2019

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), What should you be pitching them exactly? Flex your event muscles. Look for conferences or events within your industry that you can submit to speak at. for example, has ongoing contributors). Give them a reason to keep coming back.

How To 89

How To Case Study Conference Web 89

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. Wall Street Journal , with clickable links to bios and recent articles published by.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But journalism does addict you to quick results and to working alone.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Often in PR, an agency employee transitions to an in-house job and, with that, the ability to hire a PR firm. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. ” Every event is an opportunity.

Employee 120

Employee Print Meeting Financial 120

Journalistics

SEPTEMBER 13, 2021

These quid pro quo arrangements are never in writing, and typically are communicated over lunch with a publisher or sales rep who, with a smile or a wink, assures the client or agency that, “I have no influence over editorial…but I’ll see what I can do.” Do you completely disagree and believe journalism ethics are alive and well today?

Advertising 52

Advertising Advertising Ethics Conference 52

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. This can take shape as original research, proprietary data, thought leadership around industry-specific challenges/events, customer success stories, etc.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. Pitch a story about how the world is ending.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Wadds Inc.

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv.

Communications 59

Communications Software Study Internal 59

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Automotive Media Journalism 74

Shift Communications

SEPTEMBER 16, 2014

Everyone dreams of a media hit in the New York Times or the Wall Street Journal, but sometimes it’s just as beneficial to start where your core audience is: the trades. Media are also frequently in attendance, especially if it’s at an event like Disrupt or SXSW. Work the trades. You don’t want to burn bridges before they’re even built.

B2B 144

B2B Report Pitching Journalism 144

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story.

Strategy 52

Strategy Interviews Pitching Energy 52

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. And Pine Brothers hired an agency to promote the competition.

Media 68

Media Journalism Print Pitching 68