ImPRessions - Crenshaw Communications

JUNE 15, 2017

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

Agility PR Solutions

JULY 1, 2020

Risks taken in business involve decision making and good old-fashioned hard work. The post When is it appropriate to take risks as a PR agency owner? Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success.

Agency 144

Agency Fashion Analysis Publicity 144

5W PR

JUNE 2, 2023

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

Fashion 88

Fashion Communications Branding Brand 88

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? The solution is an old fashioned one. Here are five areas in which I’m helping my agency clients work through the current business environment.

Agency 122

Agency Creativity Marketing Government 122

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

Fashion 88

Fashion Storytelling Social Media Instagram 88

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. As reported in Business of Fashion , K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential. market, partnering with a PR agency like 5W is a smart strategic move.

Branding 78

Branding Brand Communications Marketing 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion? The rise of sustainability in fashion is a response to these issues.

Fashion 78

Fashion Communications Branding Brand 78

5W PR

FEBRUARY 2, 2025

Luxury fashion brands now host virtual fashion shows where attendees can examine collections up close from any angle. The post VR and AR: Creating New Dimensions in PR and Brand Storytelling appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Storytelling 78

Storytelling Branding Brand Transportation 78

5W PR

DECEMBER 11, 2018

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform.

Fashion 74

Fashion Social Media Branding Brand 74

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

APRIL 2, 2025

They partnered with 250+ creators across fashion, lifestyle, and finance verticals to produce regular content educating consumers about responsible spending. The post Influencer Marketing in Fintech: Building Trust Through Strategic Partnerships appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. PR efforts in some regions place a stronger value and emphasis on paid media, while the news might be controlled by the government in some fashion. Today, many U.S.

Internal 323

Internal International How To Media 323

5W PR

NOVEMBER 7, 2024

Monaco’s marketing campaigns focus on the luxurious lifestyle associated with the region, including high-end fashion, gourmet dining, and exclusive events. The post Innovative Marketing Campaigns by Casinos Outside of Las Vegas appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Fashion Sports Reputation 78

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

5W PR

DECEMBER 29, 2024

Interactive Experiences Enable virtual try-ons for beauty and fashion products, allowing customers to visualize how products would look on them. The post Consumer Preferences in CPG: How to Leverage Personalization for Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer How To Privacy Fashion 78

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Strategic Partnerships: Partner with complementary businesses such as marketing agencies, graphic designers, or event planners who can refer clients needing PR services.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

DECEMBER 21, 2024

Interactive Experiences Enable virtual try-ons for beauty and fashion products, allowing customers to visualize how products would look on them. The post Consumer Preferences in CPG: How to Leverage Personalization for Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer How To Privacy Fashion 78

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. The most popular social media channels in Canada YouTube : 33.10

Print 100

Print Marketing Instagram Newspapers 100

The Hoffman Agency

DECEMBER 5, 2024

If you had told me a year ago that I would be a tech PR intern at the Hoffman Agency, I would not have believed you. By networking and having conversations with my connections in the PR industry, I landed my first internship at a fashion agency. Fast-forward to my first day at The Hoffman Agency. How did I get here?

Agency 36

Agency Fashion Travel Creativity 36

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%

Agency 100

Agency How To Survey Employee 100

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Branding Brand Case Study 62

5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. The post Digital PR Strategies for Lifestyle Event Growth appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. The argument for an influencer division is a strong one for many PR agencies.

Trends 149

Trends Fashion Video YouTube 149

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

Prohibition

FEBRUARY 18, 2025

The integration of cuddly toys into fashion accessories, influenced by Japanese kawaii culture, exemplifies this shift. Take advantage of the trend of incorporating toys into fashion, brands can explore collaborations that position toys as lifestyle accessories which in turn appeals to a broader audience.

Marketing 62

Marketing Fashion Policies Consumer 62

Deirdre Breakenridge

MARCH 18, 2019

According to Contevo, a digital marketing agency based in Melbourne, individuals with a follower count over 100,000 have an average engagement rate of 1.7%, while those with 1,000 or less followers average at 9.7%. Some influencers may focus on fitness, fashion, or food. They have a compact, targeted audience.

Advertising 321

Advertising Advertising Social Media Instagram 321

Communications Conversations

DECEMBER 17, 2014

One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

Contently - Strategy

SEPTEMBER 10, 2024

And, of course, there is also good old-fashioned checking in on the competition. I also recommend subscribing to industry-specific channels and newsletters; as a freelance writer, I am deeply tuned into Freelancing With Tim , a Substack run by a former New York Times editor.

Content Marketing 95

Content Marketing Trends How To Travel 95

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking. Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

Prohibition

OCTOBER 19, 2022

Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Melissa Agnes

JULY 2, 2014

But as someone who’s unfortunately taken the same path as Hannah, albeit in less dramatic fashion, I’m here to tell you that the destructive exit is not all it’s cracked up to be. In fact, sometimes it seems like the world of media, or even ad agencies, is a constant revolving door. Let me explain why.

Reputation 250

Reputation Print Customer Service Creativity 250

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

5W PR

JANUARY 25, 2025

The fashion retailer’s experience highlights how environmental messaging mishaps can lead to legal action, consumer trust erosion, and significant financial losses. The post PR Lessons From Companies Navigating Environmental Messaging: Authenticity Vs. Greenwashing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 78

Company Social Media Data Fashion 78