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Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. Working from home might be a new experience for an intern, so it’s important to create a productive work environment for yourself. Write things down.
PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . Yet international media is less familiar, so it’s important to take the time to research both mainstream and trade publications in all regions.
Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.
They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. Usually it’s the only business.
The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? The solution is an old fashioned one. Here are five areas in which I’m helping my agency clients work through the current business environment.
David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.
Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.
Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives.
Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking. Just not at the forefront of initial response!)
If you had told me a year ago that I would be a tech PR intern at the Hoffman Agency, I would not have believed you. By networking and having conversations with my connections in the PR industry, I landed my first internship at a fashionagency. Fast-forward to my first day at The Hoffman Agency.
With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.
As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. British and European PR agencies have long bemoaned the geographical ignorance of some U.S. I thought that might be an old fashioned view, but it’s not. So, we asked agencies from nine different U.S. Europe and U.S.
In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%
With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.
the concept of two-way internal communications to improve the company’s image after a mine strike massacre. He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. Lee also proposed to John D. Rockefeller Jr.
Every good PR agency knows how to turn a holiday into an opportunity for good work. Whether syncing our own teams internally through quality time together, getting face time with partners and clients, or meeting ‘F2F’ with key journalists, we realize the importance of human interaction to foster strong relationships.
Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?
NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. million hours of broadcast and 500 million tweets searched and alerted in similar fashion each month. About Critical Mention. Media Contact. Critical Mention, Inc.
Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. Has your B2B agency stopped bringing creative content ideas?
What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. And what fueled it has been working with incredible mentors and leaders in both publishing and PR.
Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking. Just not at the forefront of initial response!)
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Like you have to be pitching your stuff.
Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. Obviously the agency intended to send a message, and the incidents are a warning for any PR or marketing people who don’t take FTC enforcement seriously.
Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. During the panel she talked about her start in the fashion industry and the challenges she had to overcome to get where she is now. The post Three Lessons Learned at the Teen Vogue Summit appeared first on Konnect Agency.
Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring.
All Things IC (internal communications) with Rachel Miller. Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. Linked Conversations with Chuck Hester, a weekly conversation on how to leverage LinkedIn.
Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It celebrates cultural diversity through traditional music, dance, and crafts, attracting both local and international visitors.
Several years ago, as my employer welcomed a new crop of interns, the young woman assigned to our group asked me a serious question: “Am I going to have to lie a lot?”. When I took my first agency job in New York, an acquaintance was quick to point out that he made twice as much money at his job delivering potato chips.
I started out studying journalism at university, I did a string of interning at publishing houses and magazines before eventually making the leap to the dark side of PR (haha!). I love anything visual, aesthetically pleasing and creative so I follow tonnes of art, fashion, design and interiors accounts and I can get lost for ages.
RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. We at RockDove Solutions are in a privileged position to understand those changes.
Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Good ‘ole fashioned email topped the list – and Slack didn’t even rank. In-house vs. agency.
as an internal gut check. Always End with a Clear Call to Action – whether you’re a CPG brand wanting to increase site referrals or a nonprofit organization seeking to rally attendance to your annual fundraiser, video content serves as a visual supplement to your PR agency’s written pitches and media materials.
Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. I learned what media lists and scans were, the differences between in-house and agency work, and the history of PR all while transitioning to remote learning due to the COVID-19 pandemic at the end of my junior year.
A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Simply put, she’s a hustler.
Old fashioned press releases and advertising can lead to bona fide editorial coverage. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Internal comms a top priority. NOT an editorial placement. Are you kidding? That’s misleading in my opinion.
In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.
However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Instead, think of the bigger picture.
By Lou Hoffman , CEO, The Hoffman Agency. If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. But this international mentality runs deeper than flying overseas. An international dimension feeds this curiosity. Forget business for a minute. KOREA TEAM.
The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. Soon after, we started attracting partners from the world of marketing and PR agencies. We’re being programmed each day – and we have no idea how.
Fast-food chain Burger King took to Twitter to promote International Women’s Day. What was intended to be a unique, eye-brow raising take on raising awareness for International Women’s Day, by promoting female opportunities within the fast-food industry, truly backfired for all of social media to witness.
Teams know they need to align strategy more closely and efficiently across global, marketing, social, internal comms, sales and marketing, and executive priorities. So in true Offleash changemaking fashion, we are excited to expand our services today. We’ve built a unique agency model (we chose the name Offleash for a reason!),
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