Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia.

Newspapers 59

Newspapers Print Media Social Media 59

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Conversations

JULY 30, 2014

These opposing, simplistic interpretations, are combined in Cutlip’s overview: Bernays was a brilliant person who had a spectacular career, but to use an old-fashioned word, he was a braggart. PR Conversations asked Adrian Beljo, Head of the Centre for International Cooperation about the College and the use of Bernays’ name.

Communications 104

Communications Education Study Fashion 104

PR Conversations

JULY 17, 2014

To leave the field of interior design and go into journalism–that eventually led me into PR. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. flexibility.

Real Estate 71

Real Estate Local Government Internal 71

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Good PR agencies usually ask new clients for a list of top competitors. click here or image for higher resolution ). 4) Content ideation and generation.

SEO 65

SEO Tools Engineering Web 65

The Hoffman Agency

JUNE 17, 2019

Ma saw an opportunity for the SCMP to serve as an international source for all things China. As a bonus, Lulu shared examples of headlines that generate attention (and clicks) for Bloomberg: How a 27-Year-Old CEO Built a Near $1 Billion Fashion Startup. Be specific — don’t use abstract words that don’t mean anything to people!

Pitching 28

Pitching Fashion Trends Technology 28

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Old fashioned press releases and advertising can lead to bona fide editorial coverage. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Internal comms a top priority. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. To be clear, this may not unfold in such a calculated or nefarious fashion. It’s harder to know who is [the] media and who isn’t. And there used to be rules of engagement – behavior, fairness.

Survey 377

Survey Media Relations Media Ethics 377

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Instead, think of the bigger picture.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

MAY 3, 2009

The guests were that happy-go-lucky chair of Saatchi and some woman CEO of a hotshot ad agency. While Haymarket publishes the outrageously hip tech magazine Revolution UK in the US its PR rag seems to be bent on being old-fashioned. It was a new journalism: “Take what you can from whom you can.”

Advertising 41

Advertising Advertising Fashion Creativity 41

Maxim Behar

MAY 18, 2023

Maxim has seen the communication world evolve from hard-hitting journalism into the current global digital melting pot it has become today. The world of social media has its innovations every day, if we miss even one or two days, it may mean we are already old-fashioned,” says Maxim.

Ethics 52

Ethics Internal International Groups 52

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post. Building links to a product, service, or “money” page can be challenging. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52