Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later.

Corporate 148

Corporate Fashion Agency Travel 148

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas.

Privacy 108

Privacy Banking Print Fashion 108

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

FEBRUARY 28, 2013

Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

Industry 103

Industry Marketing Media Radio 103

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

JANUARY 28, 2025

Most agencies achieve a cost per link (CPL) below $750. In our link building pricing post , we explained how different agencies consider their cost per link. Fashion/Beauty (29%) and Education (25%) topped the charts as the hardest industries to get links in. Costs and Budgets 10. BuzzStream ) 11. BuzzStream ) 12. Cision ) 45.

Digital PR 71

Digital PR Branding Brand SEO 71

5W PR

JANUARY 30, 2024

This trend is as bold as its inspiration, and it’s winter’s hottest fashion movement that draws unapologetic glamour from the fictional realm of organized crime royalty. The mob wife aesthetic demands attention with bold textures like sleek leather, luxurious faux fur, and statement animal prints.

Trends 78

Trends Print Fashion Instagram 78

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Print 83

Print Fashion Writing Google 83

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. And any good agency will advise as to what is achievable for you. What is media coverage? Setting targets. Tips for your brand.

Print 112

Print Trends Agency Media Relations 112

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. During the panel she talked about her start in the fashion industry and the challenges she had to overcome to get where she is now. The post Three Lessons Learned at the Teen Vogue Summit appeared first on Konnect Agency.

Fashion 75

Fashion Comparison Instagram Social Media 75

PR in High Definition

MAY 22, 2024

The answer lies in crafting a reputation based on strategic exclusivity, whilst drawing attention to fashion that is often enhanced by technology. Is the Met Gala high fashion? It seems that the Met Gala isn’t just an ode to fashion. It’s an ode to technology’s influence on fashion, and it goes further than just the event.

Fashion 62

Fashion Reputation Technology Construction 62

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Headshots of stiff CEO’s are pretty darned old fashioned. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

Media 120

Media Television Video Print 120

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. The post Tap Into Nostalgia for Your Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Film 88

Film Marketing Consumer Fashion 88

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Shift Communications

OCTOBER 22, 2015

Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Here are few tips for last minute pitching before the opportunities close: Don’t bother with long lead: Know who writes for the print issue of the publication and who writes for online. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Activating for media and consumers differently, but simultaneously.

Branding 74

Branding Brand Instagram Fashion 74

5W PR

OCTOBER 4, 2017

We deliver: Top-tier print, broadcast and digital coverage (across women’s and men’s-focused outlets). The post 5W Knows Men’s Grooming appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. CEO and expert profiling.

Print 83

Print Journalism Consumer Agency 83

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Corporate Training 106

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. So, be prepared to pull together all of the elements they need, and in a timely fashion.

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

Mark My Words

OCTOBER 2, 2020

At the appointed hour, under the watchful eyes of assorted TV crews and print-media camera-folk, the A-list oddities congregated at the Mermaid (against a backdrop of Treasure Island posters for full brand-awareness brownie points). So that was story two. Over a game of pool I persuaded Mr. Hunt to get involved in this piece of tomfoolery.

Print 78

Print Course Fashion Storytelling 78

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025.

Newspapers 59

Newspapers Print Media Social Media 59

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Also consider that different Danish media work with very different timing.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Maxim Behar

NOVEMBER 23, 2020

I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Konnect Agency

OCTOBER 27, 2020

With this habit not changing any time soon, it is important that brands have a strong e-commerce presence, product readily in stock and the ability to be delivered in a timely fashion. Print publications have already closed their holiday issues, so digital is key in these final weeks of 2020. – Lauren Newhouse.

Strategy 52

Strategy Branding Brand Retail 52

Sword and the Script

APRIL 24, 2018

When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. 1) You must make deposits before you can withdraw. Talk to Us !

Content Marketing 64

Content Marketing Financial Marketing Banking 64

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. 1. What is your area of specialism/industry?

Interviews 28

Interviews Fashion SEO Social Media 28

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. It also enables our agency to expand the campaign past this summer’s lumbersexual event.”.

Marketing 48

Marketing Video Consumer Agency 48

Buzzstream

SEPTEMBER 27, 2024

They print business cards. If you are a brand or PR/marketing professional at an agency, I recommend signing up as a self-representing expert. This is like old-fashioned blogger email outreach and does an excellent job of circumventing the news cycle. Example: VistaPrint, on the surface, has nothing to do with the election.

Digital PR 118

Digital PR Pitching Radio Google 118

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. It’s easy to cast too wide a net and lose focus.”. Write, Tell and Show Your Sustainability Story. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

FEBRUARY 10, 2015

But it was Swift’s daring collaboration with last December’s Victoria’s Secret Fashion Show that demonstrated she could make any cross-brand deal work. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. Have you enabled comments on your company blog and YouTube channel?

Social Media 48

Social Media Marketing Media YouTube 48

5W PR

MARCH 4, 2024

Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks, & More Beauty & Fashion Trends We’re Following Rhode Lip Case – To keep all your essentials in one place, Hailey Bieber created a phone case made to hold her famous peptide lip treatment, and it’s going viral.

Fashion 78

Fashion Viral Trends Television 78

5W PR

MARCH 4, 2024

Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks, & More Beauty & Fashion Trends We’re Following Rhode Lip Case – To keep all your essentials in one place, Hailey Bieber created a phone case made to hold her famous peptide lip treatment, and it’s going viral.

Fashion 60

Fashion Viral Trends Television 60

Shift Communications

JUNE 15, 2018

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas. Senior Account Executive.

Fashion 74

Fashion Newspapers Print B2B 74