5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Data 78

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Some could address a problem or situation that’s not timely, while others may include a technology move that’s too advanced (or not advanced enough) for a given market. Today, many U.S. Assess local and regional relevance.

Internal 323

Internal International How To Media 323

Cision

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Strategic Partnerships: Partner with complementary businesses such as marketing agencies, graphic designers, or event planners who can refer clients needing PR services.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

DECEMBER 11, 2018

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform.

Fashion 74

Fashion Social Media Branding Brand 74

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Big PR Results Start Small, Scale with Technology.

Trends 149

Trends Fashion Video YouTube 149

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

MARCH 18, 2019

According to Contevo, a digital marketing agency based in Melbourne, individuals with a follower count over 100,000 have an average engagement rate of 1.7%, while those with 1,000 or less followers average at 9.7%. Some influencers may focus on fitness, fashion, or food. They have a compact, targeted audience.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

Journalists will run late or cancel, security lines for office buildings may be long, technology will fail, or Ubers may not show. We can’t wait to return to that old-fashioned way to meet! Also, remember that no matter how much thought you put into prep for a schedule of meetings, things will go wrong in small ways.

Media 207

Media Meeting Interviews Film 207

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2018

Today’s communications sector is fairly specialized, so it’s always safe to ask if they focus in a particular area, like fashion, technology, or lifestyle PR, for example. And if they’re on the agency side, you can always follow up with a question about their favorite or most challenging client.

How To 147

How To Fashion Agency Technology 147

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. Here are five predictions for the coming year.

Real Estate 120

Real Estate Technology Data Social Media 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. These online personalities are typically created by media agencies and/or brands. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers.

Branding 116

Branding Brand Fashion Marketing 116

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message.

Fashion 120

Fashion Apparel Pitching Consumer 120

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . Why TikTok? . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience.

B2B 310

B2B Video Social Media Creativity 310

PRSay

AUGUST 6, 2019

Target was the first brand in 2018 to create a Gen Z incubator comprised of teens and college students by investing in Gen Z entrepreneurs across music, fashion and pop culture. I have even witnessed at least one agency who has taken this approach. Tip 2: Escalate e ngagement with Instagrammable experiences.

Television 158

Television Instagram Consumer Newspapers 158

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 161

Company Tools Technology Software 161

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Vice President, Marketing Technology. B2B technology. Consumer technology. SaaS technology companies. Technology companies. Are users taking advantage of the new character lengths?

B2C 103

B2C Airlines Pharmaceuticals Banking 103

PR in High Definition

MAY 22, 2024

The answer lies in crafting a reputation based on strategic exclusivity, whilst drawing attention to fashion that is often enhanced by technology. Is the Met Gala high fashion? But, in reality, technology has always played a role. It seems that the Met Gala isn’t just an ode to fashion.

Fashion 62

Fashion Reputation Technology Construction 62

Sword and the Script

OCTOBER 20, 2020

First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. It’s an older technology but I still find it useful. The second option is to set up an email address just for subscriptions.

Resources 148

Resources Publicity Reddit Interviews 148

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. Obviously the agency intended to send a message, and the incidents are a warning for any PR or marketing people who don’t take FTC enforcement seriously.

Marketing 120

Marketing Advertising Advertising Measurement 120

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. However, getting there requires patience, and planning, and a lot of good old-fashioned elbow grease.

Content Marketing 101

Content Marketing Marketing Enterprise Infographics 101

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Polaris

DECEMBER 6, 2014

Recent topics covered on The Hobson and Holtz Report include reasons why the Millenial you’re targeting probably doesn’t exist, the lastest research on teens abandoning Facebook and a comedy club in Spain that’s charges its customers per laugh with facial recognition technology. 2: Content Marketing: This Old Marketing Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

NewsWhip

OCTOBER 9, 2024

The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. Soon after, we started attracting partners from the world of marketing and PR agencies. AI is a key technology in enabling our long term mission.

Viral 78

Viral Privacy Ethics Technology 78

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

Enterprise 117

Enterprise Automotive Company Airlines 117

Shift Communications

FEBRUARY 13, 2017

Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. Vice President, Marketing Technology. cta] The post How to Measure the Success of Video Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Video 117

Video Measurement Communications How To 117

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. Communications Strategist, Financial Tech Company Learn more about our team and the services we provide by contacting us today!

Industry 88

Industry Enterprise Fashion Financial 88

5W PR

JANUARY 3, 2024

These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. From fashion and electronics to beauty and grocery.

Retail 78

Retail Conference Trends Technology 78

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e.

Company 115

Company Survey Pitching Report 115