Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). The post 2018 Predictions: Consumer PR Edition appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. Celebrities and influencers have embraced the blunt bob trend, further popularizing it across fashion and beauty communities.

Trends 88

Trends Viral Fashion Tools 88

Prohibition

SEPTEMBER 11, 2024

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Brand Branding 62

Sword and the Script

MAY 12, 2020

A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e. If you get an inquiry, you need to respond in a timely fashion. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Make your media contacts easy to find.

Company 115

Company Survey Pitching Report 115

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. Ultimately, it was the occasion wear fashion brand, Oh Polly.

Marketing 62

Marketing Fashion Financial Reputation 62

Prohibition

MAY 30, 2023

You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. uktiktok ♬ original sound – Cariadryan @theoliviasaurusrex Olivia Ancell showcased that the power of jumping on viral trends is just as good as starting them. Ensuring a constant engagement with her content. melissaxjadexm ??

Viral 62

Viral Trends Video Community 62

Konnect Agency

FEBRUARY 10, 2021

With the continuous roll out of new creators and TikTok influencers, the question that frequently arises on client calls within our digital agency is how brands can crack the code to reach a broad audience and convert more of them into sales through the platform. In full transparency, hitting viral gold does not happen overnight.

Brand 52

Brand Branding Viral Instagram 52

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. She wouldn’t.As It’s messy.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. Famous men are asked the real questions.

Report 120

Report System Leadership Exercises 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Gap’s Styld.by.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Not to worry, here are some of the reasons a brand might decide to shift to digital PR or hire an agency: It Wants to Drive High Authority Links Links are typically the main KPI in a digital PR campaign.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JULY 10, 2024

With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. I set aside time every week to look at what other brands and agencies are doing. It’s a bigger pool of data, right?

Digital PR 98

Digital PR SEO Google Travel 98

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. She did however take it in good jest and ended up laughing about it with her followers! Naomi Campbell’s failure to proof read her caption.

Marketing 48

Marketing Social Media Instagram Advertising 48

Buzzstream

JANUARY 7, 2025

Will Hobson US VP of PR, Rise at Seven Most Digital PR agencies work closely with the SEO team but the actual trick and need here is to work just as close with SEO as Brand & PR, we need to be the glue that helps pull all these teams together. But what you need to be realistic about is what’s achievable within that budget.

Digital PR 62

Digital PR Report SEO Data 62

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. But it was Swift’s daring collaboration with last December’s Victoria’s Secret Fashion Show that demonstrated she could make any cross-brand deal work.

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. It’s not your old fashion.

Internal 62

Internal International Digital PR Course 62

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

5W PR

JANUARY 11, 2024

Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More Beauty Trends We’re Trying Peach Fuzz – Pantone just announced their 2024 color of the year, Peach Fuzz, & I’d be lying if I said I didn’t already order a few lip glosses & blushes. Celebs like Sarah Hyland and Monique Coleman were in attendance.

Fashion 78

Fashion Trends Hotels Viral 78

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. This question immediately spurred a heated Slack debate at our agency about whether or not it is acceptable to put pineapple on pizza. You can also go with keywords like: YOUR INDUSTRY + trends.

Survey 90

Survey How To Reddit Pitching 90

Prohibition

JULY 5, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: social, time, client, content, traditional, leeds, prohibition, video Football Flick - Video Seeding Campaign 30 Over the last couple of years we have been working closely with a number of the best marketing agencies in the country to help them seed their viral campaigns (..)

Video 48

Video Creativity Viral Fashion 48

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] From porn stars to fashion bloggers! 90% of apps that are downloaded are free not paid!

Marketing 28

Marketing Employee Wikipedia Data 28

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 78

Fashion Viral Trends Television 78

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. ⚡️ appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 60

Fashion Viral Trends Television 60

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Masters in Communications

FEBRUARY 12, 2022

Mass communication academia is concerned with studying how message sources develop a framework for a message, compose the message, send it, and how receiving audiences use their agency in receiving it, interpreting it, and processing it. She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52

Buzzstream

NOVEMBER 13, 2024

Or is it just that people don’t have the time, and agencies are rushing to squeeze whatever they can out of the hourly work? Every campaign goes viral and it’s coverage from everybody, but. It sounds if I’m listening to this as an agency, we need to find ways to speed up where we can. If so, why? Vince: Yeah.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. By tapping into the participatory culture of platforms like Snapchat and TikTok, Doritos turned its iconic shape into a viral sensation.

Tourism 52

Tourism Travel Creativity Community 52

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.”

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.”

Media 28

Media Mobile Pinterest Journalism 28

Mark My Words

FEBRUARY 23, 2018

He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. All very nice, their PR agency tells them, but not enough to get media attention. What they need is a viral social campaign that “cuts through” and gets people sharing.

Print 60

Print Viral Film Construction 60

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. Some PR agencies have sharpened this granular, data-informed approach to planning to a fine point. So it goes. Perhaps so.

Brand 78

Brand Branding Groups Data 78