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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. Media Profile is one of the largest independent firms in Canada.

Print 100
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Harper Lee and the PR of legacy

Ronn Torossian

Fans loved Lee’s rich characters and embraced the story in print and on film. Harper Lee wrote one book and became a national treasure. “To To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades.

Film 150
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What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. bear in mind we’d already been filming for six weeks with participants drinking all sorts on set.

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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. the asset for future use.

Print 120
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Tap Into Nostalgia for Your Marketing

5W PR

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. The trailer for the film shows a world filled with the color pink, and there are references to many other incarnations of the doll throughout the years. film is another example of nostalgia marketing.

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Media Training is Vital to Your Brand’s Success

5W PR

If you are going to be filmed, dress professionally. For radio, podcasts, or print interviews, you can be a little more relaxed in how you dress, but you still want to be professional, so if they are filming, suit and tie for a man are good, for the others, still a suit jacket and button-up shirt or nice turtleneck will work well.

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Monthly wrap-up: A shoot-filled September!

Prohibition

In the month that saw us land ourselves in PROLIFIC NORTH’S TOP 50 PR AGENCIES (shall we say it louder for the people in the back?), All our fab filming work will soon be shared across social, so keep your eyes peeled! It has been one busy month for team PPR during September – shoots, shoots, shoots across the board!

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