Steve Barrett on PR

JULY 7, 2022

PRWeek’s new initiative in partnership with Google revolves around a Changemakers Advisory Council of in-house comms leaders that will identify firms that are walking the walk rather than just talking the talk.

Agency 178

Agency Google 178

Buzzstream

JANUARY 26, 2024

So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024. Google will notify the sender of the error (along with an error code).

Google 133

Google Guidelines SEO Reputation 133

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Buzzstream

FEBRUARY 17, 2025

Google crawls these to get from one site to another. Nofollow links – Links marked with nofollow, according to Google, get ignored. Syndicated links – Links appearing within syndicated content, which Google views as duplicate content. The standard backlink. Though some disagree.) How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Agility PR Solutions

SEPTEMBER 24, 2020

Well, consumers do trust Google ratings, and a 5-star rating there is often considered a brand’s ultimate trust confirmation—but new research from digital marketing agency IronMonk Solutions reveals that there […].

Google 120

Google Consumer Agency Branding 120

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

Flack's Revenge

MARCH 24, 2023

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business Google 240

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second.

Tools 150

Tools Agency Instagram Groups 150

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google. What Can You Use Google Alerts For? How To Set Up Google Alerts Setting up Google Alerts is a simple process.

Google 87

Google Publicity Customer Service Web 87

5W PR

MARCH 25, 2025

Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches. ” Tools like Google Keyword Planner help identify high-value local search terms. Studios with complete profiles see 7x more clicks to their websites.

Strategy 78

Strategy Marketing Local SEO 78

Prowly

FEBRUARY 20, 2025

For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue. And here's why: Online presence meaning for agencies. Which means not only should you have a social media account on your target audience's preferred network.

SEO 104

SEO Analytics Tools Google 104

Wadds Inc.

NOVEMBER 23, 2024

Claude from Anthropic and Gemini from Google quickly followed. Every agency or communication team must break down its processes and apply an innovation model. Google followed and has done the same with Gemini. AI adoption reality versus hype It’s two years since the launch of the ChatGPT large language model by OpenAI.

Corporate 111

Corporate Publicity Communications Enterprise 111

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

MARCH 12, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Manage expectations.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

MAY 30, 2019

Large brands like Unilever or Dell might have one global PR agency with offices in all key markets to support their strategy. Another common approach for big brands is to have multiple PR agencies across core regions and geographies (possibly through a network like the PROI ). Further, what about PR documents and sharing privileges?

Internal 268

Internal International Agency Examples 268

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. At a typical PR agency, success can depend on getting timely client approval for a same-day response to a breaking story.

Trends 293

Trends Pitching Agency B2B 293

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients’ business objectives.

Radio 83

Radio Sports Marketing Local 83

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

5W PR

FEBRUARY 14, 2025

Focus on channels where your stakeholders already engage: Company website (crisis banner) Email list Social media accounts Google Business Profile Local media contacts Create message templates for different scenarios, but customize them for each situation.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Move over, Google! That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream.

Transportation 227

Transportation Technology Google Software 227

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. The post Preparing For A Cookieless Future In Digital Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. With our IT provider’s help, the agency upgraded our remote desktop application setup, and it was quickly decided that we would do so indefinitely. For me, they’ve changed even more.

Policies 250

Policies Mobile Agency Google 250

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads.

Travel 78

Travel Marketing Privacy Community 78

5W PR

FEBRUARY 6, 2025

Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution. Web Analytics : Google Analytics 4 tracks how PR efforts drive website traffic, conversions, and other business outcomes.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 9, 2025

Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. The post Building a Powerful PR Strategy for Startups: A No-Budget Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Services can connect companies directly with journalists seeking expert sources.

Strategy 78

Strategy Case Study Pitching Measurement 78

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. To see how well this works in real life, Google “PR metrics.” She has run and grown an agency for the past 15 years. Start off by choosing a keyword.

Media 199

Media Newspapers Google Energy 199

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. That’s what earned media offers – within limits – and that’s what we at most PR agencies still deliver. It always comes down to credibility.

SEO 227

SEO Agency Policies Reputation 227

ImPRessions - Crenshaw Communications

MAY 20, 2020

Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. . In the fast-paced climate of a PR agency, to-do lists are essential. This one bears repeating because it’s a PR person’s best friend. Do you want to make sure you’re up-to-date on the latest news?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

SEO 62

SEO Study Branding Brand 62

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Pay-per-click (PPC) advertising is all about using platforms like Google Ads to reach potential customers through targeted paid ads.

Travel 78

Travel Marketing Engineering Advertising 78

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

5W PR

NOVEMBER 11, 2024

Create and manage the business listings on Google My Business, Yelp, and other local directories. The post Tips for Marketing Your Boutique Hotel to Rival Chain Competitors appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Collaborate with local businesses and influencers to obtain backlinks to the hotel website.

Hotels 78

Hotels Local Travel Marketing 78