Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Those sneaky penguins! Perform an SEO audit.

SEO 155

SEO Google Web Infographics 155

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Journalists rarely share infographics, so this is more of a blogger outreach tactic.) Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Shift Communications

SEPTEMBER 18, 2017

Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Utilizing tools such as Google Keyword Planner, SEMrush, or Ahrefs can help identify the terms and phrases the target audience uses when searching online.

Infographics 78

Infographics Engineering Comparison Case Study 78

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. It’s also what Google Analytics can tell you. You also know that most paid SEO tracking systems pull in Google Analytics data. Ironically, some of the most expensive SEO software providers just offer prettied up Google Analytics and Google Webmaster Tools data poured into a different looking interface.

Measurement 100

Measurement Analytics Google SEO 100

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. a search marketing agency. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. ” What will change for individual users.

Privacy 102

Privacy Google Advertising Advertising 102

Shift Communications

DECEMBER 22, 2014

From ‘leading,’ ‘innovative,’ and ‘strategic’ to ‘top,’ ‘next,’ and ‘advanced,’ we pulled together the top 50 into a #creative infographic and shared it in a blog post. Tomorrow, we’ll dive into the second quarter’s top blog posts featuring our thoughts into Google algorithm updates and how the next BIG social network doesn’t really exist.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

JUNE 15, 2016

One agency had a stellar study on health care but when they first released it they got zero media interest. One tool you should know how to use is Google Analytics. I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage. It does depend on how you present the findings though.

LinkedIn 100

LinkedIn SEO Infographics Data 100

PR 20/20

MARCH 22, 2016

George is the lead content writer at 216digital , a web design, development, and digital marketing agency in Cleveland. A link from a pet food website to a car parts website makes no sense, but a link from a pet food website to a pet care blog makes total sense—both to human users, and to Google. Courtesy of: 216Digital.

SEO 40

SEO Infographics Web Education 40

5W PR

MAY 24, 2021

Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Optimise the content by using keywords and adding links.

Guidelines 88

Guidelines Infographics Writing Examples 88

The Proactive Report

OCTOBER 19, 2015

what kind of content Google likes. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) use Google Analytics. Here too, there are several skills you need to get under your belt: keyword research. how search algorithms work. make tracking links.

Communications 100

Communications Training Web Analytics 100

Beyond PR

APRIL 13, 2018

Google Alerts is a typical example. While it’s free, it should be known that Google is an internet search engine. Google News has its own set of computer-generated rankings based on a set of algorithms that constantly evaluate, filter and index relevant content. That’s where paid media monitoring services come in.

Media 73

Media Google Print Measurement 73

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. So thats an excellent trade.

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

MAY 17, 2022

This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. The post Effective Lead Generation Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 88

Strategy Content Marketing Employee Google 88

Contently - Strategy

DECEMBER 29, 2022

If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. Execute a larger internal communications plan.

eBook 136

eBook Product Launch Software Internal 136

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Use a Range of Media. Hack the Press. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft. Scott Monty. EVP, Strategy.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. Adding this tag removes the page from Google, which hurts the authority signals you have built up for the page.

Pitching 87

Pitching Infographics Survey Resources 87

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The power of visuals and mobile. Are you ready to join? Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

AUGUST 26, 2015

Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Forget optimizing for Google. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. . — Steve Farnsworth (@Steveology) August 12, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

MARCH 3, 2017

If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Good public sources of data sets are Data.gov , Amazon Web Services and Google Trends. One advantage of using Google Consumer Surveys (or a survey tool like it), you are guaranteed response rate that is weighted for against the U.S.

Survey 60

Survey Data Google Web 60

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. What are your thoughts on the general direction that you think Google is heading right now? link] Transcript Below is a semi-edited transcription of our conversation.

Digital PR 83

Digital PR SEO Data Report 83

Prohibition

SEPTEMBER 19, 2024

In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. Identify the key terms and phrases that your target audience is searching for—using tools like Google Keyword Planner or SEMrush—to build your content around those queries.

SEO 62

SEO Engineering B2C Writing 62

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Set up keyword and hashtag alerts using Google Alerts (which, contrary to the news it was phasing out, is still helpful), Talkwalker , or Feed.ly. Your best course of action?

Reputation 78

Reputation Infographics Crisis Management Local 78

Critical Mention

JANUARY 15, 2019

Think of it as proof that your content creation efforts are successful, and the higher-ranked the website, Google ranks you higher on its search page. Backlinks that aren’t related to your industry won’t be considered credible to Google. Google Images is a superb platform that allows you to perform a reversed image search.

How To 60

How To SEO Mobile Google 60

PR 20/20

JUNE 27, 2017

Thanks to your current rankings for inbound marketing agency, you can leverage this already-ranking content to boost your rankings for related keywords. So in this case, how could you link your page that is ranking for what is inbound marketing to a page about how to build an inbound marketing agency.). Multi-page guide. New Content.

SEO 60

SEO Engineering Blogging Infographics 60

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. You can use it in Gmail and Google Docs for real-time editing. The tool is entirely free.

Digital PR 62

Digital PR Tools Google Pitching 62