PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences. Food and Drug Administration , the Environmental Protection Agency and the Department of Labor’s Occupational Safety and Health Administration.

Crisis 218

Crisis Communications Publicity Resources 218

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

Buzzstream

NOVEMBER 19, 2024

Tom Hemingway, Senior PR Strategist at Ride Shotgun echoed a similar cost consideration: A purely SEO-focused approach for a digital PR agency might cost a client anywhere between £4,000 and £20,000 a month, depending on the activities involved. She has a traditional PR background but now owns a digital PR agency. Why the difference?

Digital PR 71

Digital PR SEO Radio Guidelines 71

5W PR

FEBRUARY 24, 2025

The post Crisis Simulation in Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm. According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Melissa Agnes

NOVEMBER 19, 2014

Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking. Policies and guidelines must allow for discretion and autonomy during crisis. Policies and guidelines must allow for discretion and autonomy during crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines.

Trends 203

Trends How To Ethics Reputation 203

5W PR

FEBRUARY 27, 2025

The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website. LEGO exemplifies this approach by publicly sharing their safety testing procedures and compliance with international standards like ASTM F963 and EN71.

Communications 78

Communications Education Consumer Guidelines 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”.

Measurement 174

Measurement Communications Banking Survey 174

5W PR

MARCH 18, 2025

Working with Regulatory Bodies Close coordination with the FDA and other relevant agencies ensures compliant recall management. Submit required documentation promptly and align public communications with regulatory guidelines. Internal Communication Keep staff informed about public statements and media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JULY 15, 2020

For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Include keywords that people searching for your expertise will use, bu only in a natural way. ” Content, content, and more content.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. I spent the better part of the deck going through that process, and those guidelines and best practices. From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). * But, I believe we can course-correct.

Strategy 120

Strategy How To Guidelines Advertising 120

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. It should do things with you.

Internal 62

Internal International Digital PR Course 62

Ethical Voices

APRIL 2, 2025

I worked in the industry for over 20 years working for a large company, a small company, for myself, for an agency, and then I had a really wonderful and surprising opportunity to move into academia. Once the word got out that this partnership had been signed, there was a lot of backlash from internal employees across the country.

Ethics 40

Ethics How To Employee Agency 40

Melissa Agnes

NOVEMBER 19, 2014

Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking. Policies and guidelines must allow for discretion and autonomy during crisis. Policies and guidelines must allow for discretion and autonomy during crisis.

Crisis Management 157

Crisis Management Crisis System Policies 157

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! I feel that as a design intern, the PR experience I gained is a huge asset, and has helped me to grow as a designer. One of the things that The Hoffman Agency has taught me is consistency along brand lines.

International 68

International Internal Guidelines Agency 68

PR in High Definition

AUGUST 24, 2020

I’d like to follow with my thoughts on re-thinking ways of working and equipping your team and/or agency to finish 2020 on a high note, and face 2021 in a strong position. Set guidelines for manoeuvrability. Collaboration in bursts. We believe in being as self-sufficient as possible – that’s how things get done, and fast!

Guidelines 102

Guidelines LinkedIn Course Examples 102

Tribe Builder Media

FEBRUARY 11, 2019

Which is why hiring a professional PR agency to help your business take that final step is crucial. Even a full-time in-house PR manager can’t produce the same results as a dedicated PR agency. When you’re paying an agency, you’re getting a team of top talent for the price of the retainer, not a bad investment!

Internal 40

Internal International Agency Pitching 40

Waxing UnLyrical

APRIL 5, 2013

Developing a brand identity, writing brand guidelines, or developing a message matrix seem like a waste of time when you could be plastering town with your ads now. But, our hope is, of course, that the market becomes more competitive as more Libyan and international businesses become active and consumers more sophisticated.

Government 95

Government Guidelines Course Travel 95

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. We at RockDove Solutions are in a privileged position to understand those changes.

Crisis 88

Crisis Crisis Management Training Mobile 88

Shift Communications

AUGUST 25, 2017

With this information, creators of owned content – like SHIFT blog authors – have clear guidelines for developing a successful post. cta] The post Owned Content: Calculating Success appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Numbers do not lie! Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 211

Writing Communications Marketing B2B 211

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 37% of publishers are not in compliance with FTC guidelines on native ads. Marketing Spend ).

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

Communications Conversations

JANUARY 5, 2021

Because many companies simply don’t have good social media governance guidelines in place. They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. You leave the agency. This certainly isn’t the first time we’ve seen this happen.

Government 74

Government Social Media Viral Media 74

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

prTini

AUGUST 20, 2014

Plenty of agencies offer traditional and digital PR services. It’s how I evaluate personnel, clients, partnerships and internal interactions. It’s how I evaluate personnel, clients, partnerships and internal interactions. So, what makes Geben different? It’s the “house rules” we’ve created and play by.

Guidelines 70

Guidelines Financial Digital PR Internal 70

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference. 5) Picks from the vendor blogs.

Industry 109

Industry Media Technology Employee 109

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Why clients hire agencies, consultants and freelancers: an extra pair of hands. The cost of B2B marketing content. to approximately $5.5 billion in 2021.

B2B 146

B2B Marketing Survey Software 146