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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players.

Privacy 156
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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. The post The Importance of PR in Shaping Media and AI Perceptions appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78
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Proven Tips for Social Media PR Success

5W PR

Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. While you should take care in how your messages may be perceived, the big benefit of social media is that it humanizes big brands and brings celebrities closer than ever to their fans, while still providing necessary separation to protect your privacy.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Among the generative AI functionality, the release cites are: Copy edits. Quick copy polishing and captivating headline generation.

Analysis 140
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The Importance of Ethics and Authenticity in a PR Career

5W PR

Ethical PR practices, such as providing accurate information, avoiding deception, and respecting privacy, help PR professionals build and maintain trust with clients, stakeholders, and the public. Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication.

Ethics 88