Stephen Waddington

JANUARY 7, 2021

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? The marketing and PR agency market has followed the wider economy and society.

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Agency Energy Travel Government 171

5W PR

NOVEMBER 4, 2024

In 2025, the use of AI-driven analytics for investment decisions will be ubiquitous, helping VCs identify and nurture ventures that use machine learning, automation, and data-driven solutions in areas like healthcare and financial services. These tools are no longer just helpful—they’re central to the VC firm of the future.

Trends 88

Trends Healthcare Reputation Financial 88

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients.

Industry 316

Industry Fashion Travel Tourism 316

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

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Healthcare Survey Brand Branding 114

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

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Agency Meeting Retail Energy 161

5W PR

AUGUST 6, 2024

In today’s complex healthcare landscape, being able to navigate a wealth of information while also finding reliable sources can be daunting. That’s where healthcare PR agencies can help, acting like a bridge between healthcare providers and patients. This is the best way to ensure inclusivity in healthcare PR.

Healthcare 78

Healthcare Community Education Social Media 78

Shift Communications

APRIL 19, 2022

By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? While perhaps best understood in the context of gaming and virtual reality, the metaverse is quickly becoming an important space for healthcare companies. It’s a great time for healthcare brands and all of us as consumers of healthcare.

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Healthcare Communications Consumer Community 88

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.

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Healthcare Industry Strategy Case Study 90

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. The post The Impact of PR on Regulatory Compliance in Health Tech appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Guidelines Policies Crisis Communications Healthcare 78

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Redefine healthCARE. .

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Healthcare Communications Measurement Resources 98

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation.

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Agency How To Nonprofit Healthcare 120

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Organizations should quickly notify affected customers, healthcare providers, and regulatory bodies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

SEPTEMBER 24, 2024

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

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Healthcare Publicity Crisis Management Community 78

5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. These small healthcare brands can also differentiate themselves by specializing in services or products that meet specific needs, like natural remedies and alternative medicine. This allows patients to access healthcare professionals from home.

Healthcare 88

Healthcare Brand Branding Customer Service 88

5W PR

JULY 25, 2024

Healthcare PR agencies act as a bridge. Healthcare PR and patient advocacy Medical breakthroughs often have a profound impact on specific patient populations. Healthcare PR can be a powerful tool for advocacy groups seeking to amplify the voices of these communities. Ethical considerations are paramount in healthcare PR.

Healthcare 78

Healthcare Ethics System Journalism 78

5W PR

JULY 15, 2024

In the changing healthcare landscape, building trust with patients and the public has always been crucial. It also results in a thriving healthcare ecosystem. This is because it serves as a bridge between healthcare institutions and the communities they serve. Public relations plays a key role in achieving this trust.

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Healthcare Communications Community Infographics 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Hourly billing.

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Agency Trade Shows Comparison Meeting 120

5W PR

JUNE 28, 2024

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimately leading to better health outcomes.

Healthcare 78

Healthcare Education Community Infographics 78

5W PR

SEPTEMBER 5, 2024

High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide.

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Healthcare Publicity Communications Crisis Communications 78

PRSay

FEBRUARY 23, 2017

Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy.

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Healthcare Communications Ethics Radio 83

Steve Barrett on PR

APRIL 3, 2025

The decimation of comms teams at the FDA, CDC and other government health agencies is not only a sad day for PR, it is also storing up trouble in multiple areas with the disappearance of important messaging that impacts and saves lives.

Healthcare 78

Healthcare Communications Government Agency 78

Melissa Agnes

NOVEMBER 4, 2014

It’s important for healthcare organizations and professionals to realize that, with the flu season upon us, and with Ebola symptoms being very common to flu symptoms, the flu season may see an increase in: Emergency room walk-ins (with people panicked that they have Ebola). Flu season may heighten the risk of Fearbola.

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Healthcare Education Crisis Crisis Communications 221

5W PR

MAY 14, 2024

As we delve into the insights from this groundbreaking conference, it becomes clear that we are on the brink of a new era in healthcare—one where psychedelics are not merely seen as medicines, but as agents of profound healing and growth.

Healthcare 78

Healthcare Conference Financial System 78

Agility PR Solutions

AUGUST 5, 2021

Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. It seems only right then that some of Landis Communications Inc.

Healthcare 157

Healthcare Retail Agency Consumer 157

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. hospitals and 20 percent of physicians.

Healthcare 79

Healthcare Leadership Local Retail 79

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business. Don’t all PR people want to Help A Reporter Out? It is a great way to connect with new journalists for media coverage! — What are your must read daily newsletters?

Retail 320

Retail Healthcare Crisis Management Social Media 320

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Currently dealing with a reputational issue?

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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Agency Pharmaceuticals Healthcare Crisis Management 78

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Ronn Torossian

SEPTEMBER 16, 2021

The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems. Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace.

Healthcare 195

Healthcare System Education Creativity 195

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts.

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Twitter System Community Healthcare 281

Mediagraphix PR

AUGUST 2, 2023

Post-COVID-19, the healthcare industry has seen a massive rise in market competition, which is increasing day by day. No doubt,… The post 5 Reasons Why Healthcare Businesses Should Hire a PR Agency appeared first on MediagraphixPR.

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Healthcare Agency Trends Industry 52

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Victoria Khamsombath. Account Manager.

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Healthcare How To Analytics Mobile 144

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Any one is the basis of a solid agency proposition. It’s the economy, stupid!

Agency 78

Agency Healthcare Retail Travel 78

Shift Communications

JANUARY 4, 2019

However, I knew I wanted it to be in the healthcare industry in one form or another. Reflecting back on the patients I helped and the positions I held, there are three important and unified lessons that have helped me as I entered the world of healthcare PR: patience, empathy and time management. Addie Glazzard. Account Coordinator.

Healthcare 74

Healthcare Publicity Exercises Ethics 74

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. Image via Verónica González.

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Healthcare Print Agency Journalism 120