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And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.
This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .
Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.
Boutique hotels, with their unique charm, personalized service, and intimate atmosphere, have carved a special niche in the hospitality industry. To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. Their website is more than just a booking engine.
Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.
Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Invest in the best technology, leading with Wi-Fi . Now let me clarify something – working remotely isn’t the same as working from home.
17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.
One of my clients was a hotel located near an amusement park. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.
3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.
Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies? Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? photo credit: Namaste Flickr!
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.
The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . I have always believed in creating an environment that motivates you – seek out destinations that you dream of traveling to and hotels that you would love to stay at.
Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. Top execs were accused of spending millions on parties, hotels and travel.
And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. All that said, CES 2024 promises to be an exciting showcase opportunity for the vehicle technology and mobility space.
3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.
Wine brands can also use technology, such as augmented reality, to enhance the wine-tasting experience. Brands can also partner with restaurants, bars, or hotels to offer wine-focused experiences. The post How to Attract Gen Z Consumers to your Wine Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences. We are one of very few agencies to offer this service.
Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. Where do you see the industry in 10 years time?
For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement. The post Building a Hospitality Brand: How PR Shapes Consumer Perceptions appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.
If you were to go to the Hotel Nikko in San Francisco, California, you’d notice the hotel has around 25 floors. Hotel Nikko is a Japanese hotel brand. Vice President, Marketing Technology. Our role is to develop insights and provide them to our stakeholders. The 13th floor is missing, but so is the 4th floor.
I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. Patrice is the petite PR powerhouse behind the agency formerly known as CRT/tanaka, now Padilla/CRT. Random delights: 10.
I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. If you book a handful of meetings in a certain city, the company will cover your flight and hotel! The SHIFT SF office is located right in the thick of it all in downtown SF. Caela Shay.
Similarly, due to technological restrictions, great VR content is limited. Or should they wait until the technology has evolved? For example, Marriot Hotels recently created the first-ever travel experience. If VR is going to be a long-term strategy for your company, then brands need to invest like Marriot Hotels.
Wolfram The Wolfram ChatGPT plugin is a technological powerhouse. Kayak Travel enthusiasts can rejoice with the Kayak plugin, designed to facilitate flight and hotel bookings and provide travel recommendations. OpenTable OpenTable, a handy ChatGPT plugin , simplifies restaurant bookings on the fly.
Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators. Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators.
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.
Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Second, while all your buddies are out having drinks on the corporate credit card (and pretending it’s with customers), you are back in the hotel room or a coffee shop writing and editing into the wee hours of the morning.
Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. The Industry Take On AI So Far.
We’re now witnessing — off the back of mass disruption — the comeback of the humble QR code and the public finally embracing the technology. NHS “Test and Trace” QR codes in London pubs. QR codes everywhere.
However, you don’t have to be a hotel or tourist attraction to use this media tactic. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Follow up Once the famil is over, stay in touch with the journalists that attended.
“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. For now, I’ll settle for this: I asked ChatGPT to write a press release about a fictitious hotel in Reykjavik, Iceland.
I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? What elements or characteristics do you look for in a story, and why? What is this topic about?
We are a pay-it-forward type of Agency: after I’d proven myself for years at SHIFT’s predecessor agency in Boston, my old boss provided me with the singular honor of allowing me to open the SF office. American HQ to Plano is also a great sign (Toyota is also a client). Last but not least, this is how SHIFT operates.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Homebound?
The rise and adoption of exponential technologies—accelerating tools, processes and organizational concepts that generate better performance measured in multiples compared to established competitors. Exponential technologies spark business creation and growth as drastically as the Lean Startup movement changed product development.
AirBnB, Hotel Tonight). Vice President, Marketing Technology. The post Convenience and mobility power the collaborative company appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. (Uber, Lyft). Press a button to find a restaurant. Yelp, OpenTable). NFC/Apple Pay). Instacart).
I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. You’re staying in a hotel room eating crappy take-out or Applebee’s. Damn, that looks like fun. Not to mention the largest downside: $.
Objective data clearly says two floors are missing, but the root reason those floors are missing is because of fear, an emotional response strong enough that hotel patrons would object to staying on either of those floors. Vice President, Marketing Technology. Seek truth in your data, yet not hold it too high. camtable] Christopher S.
The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Contact PRGN here to find an agency that can assist you.
For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Matt Trocchio. Vice President.
Here’s another very graphical example of weak voice and rapid change from Scott Brinker’s MarTech blog, illustrating the change in the marketing technology landscape in a year. Vice President, Marketing Technology. Think about the travel industry. Christopher S.
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