Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Creativity Web Social Media Data 150

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time. Free for four emails per day.

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Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web.

Tools 62

Tools SEO Analysis Google 62

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening. What PR agencies look for in resumes – that’s another post for another time… coming soon.

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How To Agency Writing Interviews 48

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

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Google Infographics Pitching Resources 71

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. how to communicate visually. how to optimize content – written and visual – for search visiblity. the difference between news search and web search. how search algorithms work. how to listen to online conversations. how to listen.

Communications 100

Communications Training Web Analytics 100

Communications Conversations

JULY 20, 2015

For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). And, how many more times do we need to restate this post? Then, you have a slew of blogs created by agencies and vendors.

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Social Media Blogging How To Media 60

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

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Data Data-Driven PR System Analytics 157

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We are a press release service that acquires web traffic and media coverage for our clients. Call to Action.

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Small Business Writing Engineering Infographics 98

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

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Digital PR Training Report Social Media 60

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. But how can you build an organic audience? This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Infographics : Although it is a form of visual content, infographics are information rich.

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Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Digital Marketing Agency. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Andre F Bourque ?

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Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 20, 2017

Also see: How to Get the B2B Marketing Persona Right [UML]. For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. Give our services a try.

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Content Marketing Marketing Real Estate B2B 63

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. SimilarWeb) (48%).

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. Headlines about “guides” and “how-to” rank in second and thirds spots. I was being put on a client account that was deemed a “flight risk.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

JULY 16, 2024

Before we discuss how to ideate your study, it’s important to note that you always want your data to produce surprising results; the more obvious the results, the harder it is to pitch. Environmental Protection Agency, Yelp and more. I’ll walk you through exactly how in step 3. Let’s start with ideation.

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Study Pitching How To Data 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies. Sometimes, it just takes a little community spirit.

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Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. How often should you post new content on LinkedIn or other online channels? Insert that link a quarter of the way into your tweet).

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Social Media Media YouTube Facebook 97

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others. Contact Information] – Press Release Examples From Around the Web Here are some more press releases found in the wild. We recommend including them if you can.

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Examples Product Launch Data Report 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you're new to content marketing, read " How To Get Started with Content Marketing " now. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 4, 2017

It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. How to Generate Media Referenceable B2B Customers with a Blog. Agencies comprised just about one-fifth of respondents. PPC/display ads: 20%. Analysis: The low marks for retargeting was surprising. Talk to Us!

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B2B Study Marketing Survey 63

Shift Communications

DECEMBER 10, 2015

You can also search the web for free images – some photographers and artists make their work free to use. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Even armed with these lessons, you may be thinking, “how can I do this when I’m not a design person?”

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Infographics Tools Writing Guidelines 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Shift Communications

JANUARY 16, 2018

Facebook isn’t even the web. So many Facebook marketers have been so entrenched in the system for so long that they’ve forgotten how to do other forms of marketing. When was the last time that you created an infographic? 00:01:02] So what’s a marketer to do? But Facebook isn’t the Internet. Christopher S.

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Facebook Video Branding Brand 116

MaccaPR

JANUARY 29, 2015

Since its launch in 2010, Pinterest has provided me with a space to collect content from around the Web, such as recipes, quotes, home decorating ideas, life hacks and fashion inspiration. There are a plethora of online tools to produce colorful and noteworthy infographics, photos, charts and so much more. Pinterest'

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Pinterest Marketing Policies Infographics 48

PR 20/20

MAY 23, 2017

Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Need a mid-day break?

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Resources Marketing SEO Engineering 53

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

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How To Software System Employee 60

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency.

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Social Media Media Airlines Video 120

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists. Let’s look at how Hubspot does this with their Marketing Statistics post.

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Digital PR Examples Strategy Survey 62

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. I’m locking myself in my room and not leaving until I figure out how to use my Tumblr. So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

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Social Media Marketing Media YouTube 48

Cision

MAY 29, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. The post What Content Discovery Means for Search and How to Fuel Its Growth appeared first on Cision.

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How To Content Marketing Engineering Advertising 129

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 30, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. According to Statista, the number of smartphone users across the world has increased from 1.5 billion in 2016.

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How To Engineering Content Marketing Advertising 40