Ronn Torossian

NOVEMBER 21, 2024

A cybersecurity marketing agency specializes in overcoming these trust barriers, crafting […] The post How Cybersecurity Marketing Agencies Build Trust in a Skeptical Industry appeared first on.

Agency 195

Agency Industry Marketing Data 195

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry awards take real time and effort. Why should I enter for awards?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications.

Agency 310

Agency B2B B2C Pitching 310

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How well does your executive team understand how to leverage PR?

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

Ronn Torossian

NOVEMBER 21, 2024

The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. For cannabis companies, working with a cannabis marketing agency can make all the difference in […] The post Navigating Regulatory Challenges with a Cannabis Marketing Agency appeared first on.

Agency 39

Agency Marketing Creativity Industry 39

ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. Yet there are times in any industry when clients or customers don’t need to know how the sausage is made. All clients know we work for others, of course.

Agency 182

Agency Handbook Construction Pitching 182

Prowly

DECEMBER 10, 2021

The post PR Rates: How to Determine (and Increase) PR Agency Retainer Fees appeared first on Prowly Magazine. Being strategic about setting them and increasing them over time can make or break your revenue goals and profitability.

Agency 211

Agency How To Industry 211

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures. And industry awards programs often value newness. Industry awards aren’t among those instances.

Industry 170

Industry Case Study B2B Resources 170

Prowly

DECEMBER 13, 2021

Launching my own agency would’ve been crazy, and I guess that tells you almost […]. Starting Your Own PR Agency: How to Start a Public Relations Company appeared first on Prowly Magazine. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. The post ??Starting

Agency 197

Agency Company Publicity How To 197

Prowly

JULY 8, 2021

Should you hire a PR agency or handle public relations in-house? Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. Well, it’s complicated. We know how hard it can be […].

Agency 197

Agency Publicity Industry Trends 197

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

Ronn Torossian

JULY 28, 2023

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

Airlines 195

Airlines Industry Strategy Communications 195

Agility PR Solutions

OCTOBER 31, 2022

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

Agency 158

Agency Industry Publicity Brand 158

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. The job gave me confidence in my ability to work across numerous accounts in different industries. What did I learn?

Agency 170

Agency Real Estate How To Construction 170

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Internal Communications. Executive Thought Leadership. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Artificial intelligence is still perceived by many in the PR & marketing industry as a danger to their job.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

MARCH 6, 2023

She also contributes to new business efforts and continuing education for agency team members. Prior to her role at Crenshaw Communications, Sasha held roles at N6A, SourceCode Communications and PAN Communications. She is a previous PR News Rising PR Stars 30 & Under Award Winner.

Agency 156

Agency Communications Enterprise B2B 156

The Resolution Blog

APRIL 30, 2020

The PR industry has had to adapt to a huge change recently. In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. Not only have many comms strategies had to change, we’ve never had a news agenda like this.

How To 363

How To Groups Agency Industry 363

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. Half of agencies pitch monthly and some pitch weekly.

Pitching 98

Pitching Industry Publicity Financial 98

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. Such firms also get credit for oxymoronic industry terms like “clean coal” and “ renewable natural gas.” He explained that the fossil-fuel industry is “in transition” and therefore needs his agency’s services more than ever.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. Disruptive. For those of us working in tech PR, ‘disruptive’ is used frequently, which has made it an empty word.

Course 418

Course Meeting Industry Corporate 418

Ronn Torossian

SEPTEMBER 4, 2019

As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3

Agency 281

Agency Industry Brand Branding 281

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Prior PR agency internship experience is a plus . Passion for the PR industry and its best practices. Why you’ll love working here: -Top award -winning B2B tech agency. It is time for us to add an intern to our team!

Internal 323

Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

Agility PR Solutions

NOVEMBER 17, 2024

The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely.

Agency 125

Agency Financial Industry Publicity 125

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Each episode features a PR pro from a known agency. On the Media. FuturePRoof .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. Should the bipartisan proposal become law, it should give large multinational agencies pause.

Ethics 361

Ethics Facebook Case Study Guidelines 361

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.)

B2B 291

B2B Policies Case Study Enterprise 291