Onclusive

DECEMBER 6, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. The post State of The PR Industry Report: A Look Back at 2021 appeared first on Onclusive.

Report 369

Report Industry Survey Agency 369

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. PR is about brand reputation and helping companies become industry leaders in their space. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. Half of agencies pitch monthly and some pitch weekly.

Pitching 98

Pitching Industry Publicity Financial 98

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 295

Leadership Industry Conference Trade Shows 295

Agility PR Solutions

NOVEMBER 17, 2024

The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely.

Agency 123

Agency Financial Industry Publicity 123

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry awards take real time and effort. Why should I enter for awards?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications.

Agency 310

Agency B2B B2C Pitching 310

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

FEBRUARY 26, 2025

Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. The supplement industry’s current $140 billion market value presents massive opportunities for companies willing to prioritize accessibility through strategic PR campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

Agility PR Solutions

NOVEMBER 18, 2024

What can the industry expect in 2025? The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement.

Industry 117

Industry Marketing Agency Strategy 117

Ronn Torossian

NOVEMBER 21, 2024

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. A CPG marketing agency plays a […] The post The Role of Sustainability in CPG Marketing Campaigns appeared first on.

Marketing 195

Marketing Consumer Agency Industry 195

Agility PR Solutions

DECEMBER 8, 2024

Picture this: Youre running a PR agency, are very passionate, and have a talented core helping you manage the operations. In a competitive industry like PR, just being passionate and having a good team isnt enough. Does this guarantee growth? No, it does not.

Agency 100

Agency Industry Publicity 100

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78

Ronn Torossian

NOVEMBER 21, 2024

In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared first on.

Storytelling 39

Storytelling Marketing Education Consumer 39

5W PR

NOVEMBER 18, 2024

5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. Offer Education and Industry Support: Estheticians appreciate brands that provide valuable resources, not just promotional content. You can read the full interview here.

Industry 78

Industry Education Community Trends 78

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Event Planning Coordinating targeted events, such as product demonstrations, webinars, or industry conferences, provides a venue for direct interaction with potential customers and partners.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

Agility PR Solutions

JANUARY 12, 2025

Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception. Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now embracing AI and automation to streamline their operations.

Agency 105

Agency Marketing Technology Industry 105

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. The post From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 78

Industry Apparel Print Marketing 78

ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. Yet there are times in any industry when clients or customers don’t need to know how the sausage is made. All clients know we work for others, of course.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Writing Agency 368

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. Sustainability in Media and Advertising Sustainability has become a central focus for many industries, and media is no exception.

Advertising 157

Advertising Advertising Privacy Ethics 157

Ronn Torossian

JULY 28, 2023

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

Airlines 195

Airlines Industry Strategy Communications 195

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR International Internal Data 62

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures. And industry awards programs often value newness. Industry awards aren’t among those instances.

Industry 170

Industry Case Study B2B Resources 170

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Artificial intelligence is still perceived by many in the PR & marketing industry as a danger to their job.

Training 399

Training Video Analysis Data 399

Wadds Inc.

FEBRUARY 23, 2025

Data published by recruiter Reuben Sinclair suggests that the market for salaries in public relations and communications is flat except for entry-level roles where the industry is adopting living wage standards. The industry experienced a wave of redundancies and a notable pullback in hiring investments. So where are we now?

Industry 52

Industry Government Insurance Insurance 52

The Resolution Blog

APRIL 30, 2020

The PR industry has had to adapt to a huge change recently. In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. Not only have many comms strategies had to change, we’ve never had a news agenda like this.

How To 363

How To Groups Agency Industry 363

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. Such firms also get credit for oxymoronic industry terms like “clean coal” and “ renewable natural gas.” He explained that the fossil-fuel industry is “in transition” and therefore needs his agency’s services more than ever.

Policies 309

Policies Creativity Reputation Groups 309

Agility PR Solutions

DECEMBER 2, 2024

As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring.

Public Affairs 100

Public Affairs Healthcare Communications Publicity 100

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. Disruptive. For those of us working in tech PR, ‘disruptive’ is used frequently, which has made it an empty word.

Course 418

Course Meeting Industry Corporate 418

Wadds Inc.

JANUARY 5, 2025

Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. It doesnt receive media coverage and is often an afterthought in industry award schemes.

Marketing 98

Marketing Data Small Business Community 98

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Prior PR agency internship experience is a plus . Passion for the PR industry and its best practices. Why you’ll love working here: -Top award -winning B2B tech agency. It is time for us to add an intern to our team!

International 323

International Internal Communications B2B 323

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Each episode features a PR pro from a known agency. On the Media. FuturePRoof .

Sports 332

Sports Radio Retail Advertising 332