Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. It’s most apparent with PR agencies that are changing their structures. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

SEPTEMBER 18, 2017

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Reference to past promotion. Refer to Past Promotion. Reply rates are decreased by -1.3%

Data 120

Data SEO Groups Pitching 120

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

MAY 9, 2024

Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles. Plus, the white paper positioned the staffing agency as a go-to expert on talent recruitment.

Writing 109

Writing Case Study Study Insurance 109

The Resolution Blog

JANUARY 24, 2020

News content for these campaigns rarely contain descriptive words about the government agency or viewpoints on the campaign per se. Balanced” refers to coverage that contains both positive and negative elements which cancel each other out. “Another good example is government communications campaigns.

Analysis 156

Analysis Measurement Government Examples 156

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

APRIL 19, 2021

Press photos refer to any photograph taken for public release. Brands can experiment with different layouts—say banners, memes, infographics, etc. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. This use of vision makes imagery an important component of human communication. What Are Press Photos.

Infographics 88

Infographics Newspapers Study Branding 88

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. So that seems very probable, and we’ve done data and studies of clients who had 50 first-party data references in their articles. Vince: Yeah. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. However, here I refer to the sharing of information in a manner that is immediately useful to your fans.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

JULY 2, 2016

More than any other reason, people share content on Facebook they think their friends will find interesting, according to this report by Kimberlee Morrison : “Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. Want 10x from your PR agency?

Marketing 73

Marketing Viral Survey Infographics 73

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. Infographics. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Common ones include: Blogs.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

APRIL 24, 2019

Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. Update your workflow.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. From e-books to infographics and PDF one-pagers to presentation decks, SlideShare is a powerhouse for sharing visual business information and education. Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Would you be able to add the link to [your page link] for reference? Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

JANUARY 30, 2015

The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. So yes, there is a blurring of the lines.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR 20/20

FEBRUARY 7, 2023

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

JULY 21, 2018

3 Tips for Effective Infographics: Data, Design and Distribution [UML]. While the McKinsey study references agile marketing , there’s a contrarian idea that has been going around for a while: agile marketing is a crutch for those that don’t have a strategy. Can your agency bring big creative ideas and execute them?

Creativity 67

Creativity Marketing Analytics Measurement 67

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. To add to this, journalists often refer to press releases alone for official quotes. Use Multimedia and Visual References Where Possible. The short answer is, absolutely.

Writing 66

Writing SEO Google Local 66

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Konnect Agency

JUNE 8, 2022

Let’s use Konnect’s recent website refresh as a reference to navigate the discussion of leveraging your website to better position your business for success. Konnect’s primary calls to action speak to two different consumers: brands who are looking for a marketing agency, and professionals looking to join the team.

Branding 52

Branding Brand Mobile Analysis 52

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

APRIL 4, 2017

That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. Agencies comprised just about one-fifth of respondents. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication.

B2B 70

B2B Study Marketing Survey 70

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening. What PR agencies look for in resumes – that’s another post for another time… coming soon.

How To 48

How To Agency Writing Interviews 48

Critical Mention

JANUARY 15, 2019

Samantha Rushford, the SEO expert at AssignmentGeek , says the most important thing here is to create attractive images and memes or make relevant industry charts and infographics: “Try to create evergreen content that has the potential to preserve credibility and stick around for a long time. Until next time! Critical Mention.

How To 60

How To SEO Mobile Google 60

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. Many agencies have trouble integrating this kind of reactive PR and newsjacking into their workflow. So, this post could target food delivery statistics.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

JUNE 14, 2024

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. This has drawn over 500 referring domains over time. However, not all links are equal. See that next bump in March 2020?

SEO 62

SEO Digital PR Pitching Google 62

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Slack : Personally, Slack is my metaphorical home base for all things agency marketing. blog vision) and saved for later reference. Canva : Not a designer? Not a problem.

Tools 40

Tools Marketing Google eBook 40

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. And as an agency owner, you kind of have to try and focus on the margin, right? So, I used our chat to drill down how Darren and his team generate ideas.

Creativity 117

Creativity Digital PR Data Pitching 117

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” Getting Regional Coverage The region coverage game is a highly successful strategy for many digital PR agencies and brands looking to generate news links. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

Devotees of the “Twilight Saga” films and books call themselves “twihards,” and I don’t want to repeat here what female fans of actor Benedict Cumberbatch refer to themselves as. Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time?

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” Environmental Protection Agency, Yelp and more. .” We’ve all seen regional articles highlighting the best and worst reasons to be present in different cities, states, countries, etc. These types of posts have many names.

Study 62

Study Pitching How To Local 62