Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. It’s about marketing that transcends products and features to tell a more meaningful story. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. For Channel Partners Online, all things channel are of interest. Anything else you would like PR professionals to know?

Technology 120

Technology Pitching Insurance Insurance 120

Wadds Inc.

FEBRUARY 23, 2025

Data published by recruiter Reuben Sinclair suggests that the market for salaries in public relations and communications is flat except for entry-level roles where the industry is adopting living wage standards. The PR & Comms 2025 UK Salary and Market Guide, published by Reuben Sinclair, tells the story of these changes.

Industry 52

Industry Government Insurance Insurance 52

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V.

Communications 158

Communications Public Affairs Insurance Insurance 158

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Employee Crisis 199

5W PR

NOVEMBER 29, 2021

Key marketing messages should have certain traits, as enumerated below. For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.

Marketing 88

Marketing Insurance Insurance Mobile 88

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Many of us are bilingual.

Insurance 74

Insurance Insurance Interviews Marketing 74

Buzzstream

DECEMBER 4, 2024

Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life.

Digital PR 71

Digital PR SEO Agency Pitching 71

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Similarly, ultrasound pain device manufacturer ZetrOZ chose to speak out on the opioid epidemic in the US.

Publicity 149

Publicity Insurance Insurance Interviews 149

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111

Communications Conversations

MAY 1, 2017

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? “If you are leaving an agency, check the terms of the non-compete clause in your contract. Get good insurance-health and disability for example.” Think through how to market your own business.”

Insurance 90

Insurance Insurance Groups Meeting 90

Shift Communications

NOVEMBER 10, 2016

Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation. If your startup is running in complete stealth mode leading up to launch (i.e. Victoria Khamsombath.

Healthcare 144

Healthcare How To Analytics Mobile 144

5W PR

JUNE 20, 2023

Marketing campaigns play a crucial role in promoting rehab and mental health centers. There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience.

Marketing 88

Marketing How To Ethics Insurance 88

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. Her ultimate weakness is cheese.

Social Media 111

Social Media Communications Healthcare Insurance 111

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Working and succeeding in PR or marketing requires top-notch presentation skills – for large and small groups, well-rehearsed or impromptu. To increase PR, marketing, and advertising industry knowledge. Want to gain a real-world understanding of marketing and PR strategy? To enhance presentation skills. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

JUNE 28, 2017

This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza.

Airlines 147

Airlines Insurance Insurance Exercises 147

PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” Laura Emanuel, APR, is the managing director of Red Thread PR , a PR specialty shop part of Brownstein Group’s agency network.

Brand 133

Brand Branding Film Insurance 133

PRSay

JULY 2, 2019

Even car insurance companies have fun with their communications efforts; take Progressive , for example, whose face of the brand is a hilarious fictionalized saleswoman named Flo. Everyone loves a good laugh, and that’s why brands with comedic messaging are more likely to drum up site visitors and followers.

Brand 141

Brand Branding Insurance Insurance 141

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. An extra pro tip: leave copies of your important documents like health insurance, license, passport, etc. In the patchwork quilt of health insurance around the United States, what hospital nearest to where you’re traveling will accept your health insurance carrier?

Travel 60

Travel Communications Insurance Insurance 60

Remote PR Jobs

SEPTEMBER 25, 2023

You’re swapping the relative security of agency life for a hustle. 2) Company set up Be clear on whether you want to contract and work, say, three or six months on agency project/maternity cover, or whether you want to be a portfolio freelancer - in effect, a multi-client agency within yourself.

How To 100

How To Insurance Insurance LinkedIn 100

Cision

JUNE 2, 2016

I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. My position is new to the agency and not only bolsters the strength of our team – it is evidence of Kimball’s commitment to excellent service to our existing clients and our desire to grow. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Talk to Us !

Content Marketing 67

Content Marketing Pitching Marketing Advertising 67

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. The big move is towards “digital PR.” Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. It’s your first corporate job after years on the agency side. I consider myself so lucky to have started my career at PR agencies in New York that were founded and staffed by some of the most influential women I’ll ever meet. Free things!

Energy 128

Energy Corporate Agency Insurance 128

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Stephen Waddington

NOVEMBER 5, 2019

It’s been great to listen to the conversations about the tension between paid and earned influencer marketing following the publication of the latest #FuturePRoof project. We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. billion by 2024, according to a report by Markets and Markets.

Insurance 68

Insurance Insurance Government Advertising 68

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A media exclusive can also serve as a kind of insurance policy if it’s a busy launch season, and it’s applicable to any vertical business category.

Product Launch 120

Product Launch Trade Shows Insurance Insurance 120

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. In hindsight, I think it was because agency life was my comfort zone.

Agency 108

Agency Travel Groups Community 108

Reputation Us

DECEMBER 14, 2022

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat. See our blog on for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Communications Conversations

MARCH 6, 2020

Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? On the other side, here are the top benefits companies ARE providing employees in 2020: Medical insurance – 98%. Dental insurance – 95%. I mean, we’re talking about $300-400! Vacation – 97%.

Employee 78

Employee Insurance Insurance Real Estate 78

Mark My Words

OCTOBER 25, 2021

The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”. Back when BrewDog was a scrappy young pup with limited budget, creating noise by causing offence was very part of its marketing toolkit. It wasn’t always like this, of course.

Strategy 60

Strategy Marketing Insurance Insurance 60