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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Grow Our Creative Capabilities As An Agency.

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Agency offers reputation insurance for ‘cancel culture’ era

Mark My Words

PR Week Borkowski, the agency headed by industry veteran Mark Borkowski (pictured) , said the aim is to protect against the fallout of cancel culture and the culture wars. The agency has worked with Samphire Risk, an insurance firm specialising in malicious and hostile risk insurance, for the offer, which is called Preempt.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece.

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‘Cancel culture’ insurance offers respite to panicking celebrities

Mark My Words

Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. Social media turbo charges any reaction and spreads it around the world in seconds, Borkowski said.

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. A Big Idea delivered in some agency conference room likely spawned these campaigns.

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3 Steps for Effective Crisis Communications Management

Onclusive

Once someone at your company or agency partner (i.e. a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts.