Remove Agency Remove Insurance Remove Technology
article thumbnail

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

article thumbnail

Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Personal/Lessons Learned.

article thumbnail

Everything is Measurable in PR

Shift Communications

It doesn’t matter whether you’re working with an agency, using in-house professionals, or even doing it yourself – if you don’t plan to measure, don’t expect to measure the plan! Think about what you spend on car insurance or homeowner’s insurance. Vice President, Marketing Technology.

article thumbnail

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. A Big Idea delivered in some agency conference room likely spawned these campaigns.

Insurance 204
article thumbnail

Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America.

article thumbnail

Co-insurance and subrogation rights under the spotlight once more

Practical Law Construction

The case of The Rugby Football Union v Clark Smith Partnership Ltd and FM Conway Ltd joins a growing and I believe important line of cases dealing with issues of co-insurance and subrogation. Note the emphasis on “same insured risk” What happened? So what happened here?