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Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?
Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. Guest post by Crenshaw Communications intern, Jordan Farbowitz .
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Personal/Lessons Learned.
It doesn’t matter whether you’re working with an agency, using in-house professionals, or even doing it yourself – if you don’t plan to measure, don’t expect to measure the plan! Think about what you spend on car insurance or homeowner’s insurance. Vice President, Marketing Technology.
Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.
Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. A Big Idea delivered in some agency conference room likely spawned these campaigns.
A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America.
The case of The Rugby Football Union v Clark Smith Partnership Ltd and FM Conway Ltd joins a growing and I believe important line of cases dealing with issues of co-insurance and subrogation. Note the emphasis on “same insured risk” What happened? So what happened here?
This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. The shift to digital media accelerates – changing content and media consumption landscape Audience understanding Content and channel planning Horizon scanning Technology adoption 6.
Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. New technology is changing how we communicate with each other, just as the telephone and email did, but faster. Her ultimate weakness is cheese.
“If you are leaving an agency, check the terms of the non-compete clause in your contract. hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Hire a bookkeeper day 1.”
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. What was StoneArch’s role in premiering Bind?
Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? The post Homebound?
Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. You’re swapping the relative security of agency life for a hustle. Originally see on LinkedIn by Chris Lee MPRCA Work is changing.
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. More recently, our client was working on an app for the Apple Watch and we were able to own part of the technology conversation around the Apple ecosystem that resulted from the product launch.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
27% of respondents from governmental organizations reported they had been affected by fake news multiple times, while only 10% from private consultancies and agencies said the same. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post How Important is Fake News?
More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Including rent, utilities, payroll, marketing, insurance, etc., Guest Post by David Klein. It’s not sexy.
In a 6-3 ruling, millions of Americans were entitled to keep the tax subsidies that make it possible to afford health insurance. Technology. What technological changes could threaten your business? The second way was the actual advancements in medical technology. Technology is constantly evolving. Becca Giller.
An extra pro tip: leave copies of your important documents like health insurance, license, passport, etc. In the patchwork quilt of health insurance around the United States, what hospital nearest to where you’re traveling will accept your health insurance carrier? Vice President, Marketing Technology. In the US, 911.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Read about the school here.
Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. And what should you expect from your marketing agency partners? Crazy, right?)
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Looking for a content marketing agency partner that can both. bring creative ideas and execute on them ? Talk to Us !
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Providers need access to evidence-based research on the best practices for telehealth technology. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.
I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention. But automation has its limits, as do predictive technologies. Hence, heartbreak. It must be discovered. Nicole Bestard.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. In addition to working directly with clients on strategic planning goals, she is an agency leader who manages and motivates client account teams. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate.
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Absolutely.
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