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How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . Learn local media and publications. Logistical challenges are a given when you’re dealing with international PR. Today, many U.S.

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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

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Managing Pr For International Defense Tech Contracts

5W PR

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million users TikTok : 74.14

Marketing 101
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients’ business objectives.

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Creating Culturally Sensitive PR Campaigns for Global Success

5W PR

Public relations professionals face unique challenges when developing campaigns for international audiences. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. They removed beef products and created the McAloo Tikki burger using local ingredients.

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