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Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136
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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. What is newswire distribution? Keep a check on their pricing as they’re expensive.

SEO 279
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Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

Furthermore, print resonates better with Brazilian audiences. Respondents from the report Brazilian Media Research 2015: Media consumption habits by the population state that print media is the most trusted source of news, and 50% of respondents are singularly focused while reading print publications.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). In an interview with PRWeek, the company likened it to a CRM for PR.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. But the point here is that a company doesn’t need to be huge to be noticed.

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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. This is where having a PR agency or internal staffer comes in handy. Photo by CoWomen from Pexels. How can subject-matter experts maximize their chances of success?

Resources 149